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Press Release

Spectrum Grows Over 40% Helping New Zealand Customers Better Manage, Access, and Protect Their Data with Actifio

April 13, 2016

AUCKLAND, NEW ZEALAND and BOSTON – April 14, 2016Actifio, the copy data virtualization company and its partner Spectrum, today announced the continued growth of Spectrum’s Actifio-based services business. A Platinum Partner of Actifio’s since late 2014, Spectrum specializes in consulting, architecture and management of innovative IT solutions for enterprise organizations in New Zealand and Australia. In the last year, Spectrum has experienced rapid expansion, more than doubling sales, and specifically growing its business by over 40% from existing and new client adoption of Actifio-backed services for data protection, disaster recovery and application testing and development.

Spectrum forms strategic, consultative partnerships with clients, to deliver insights and opportunities that challenge conventional thinking and enable transformational change. Spectrum provides solutions that link technology with business strategy, and also conducts on-going performance reviews to ensure its clients gain the maximum return on their IT investments. Spectrum’s Actifio-based services currently support a wide variety of New Zealand organizations, from startups to multinationals, in finance, government, insurance, pharmaceutical and other sectors.

One of the biggest problems that Spectrum has seen across all of its clients, regardless of industry is a growth of application data kept inside organizations and the sprawling costly infrastructure and processes needed to manage it. “It is not uncommon to have as many as 25 copies of the same application data for different use cases, stakeholders, or siloed infrastructure stack,” said Anton Aalders, CTO at Spectrum. “This creates a lot of excess spending and is a waste of valuable time and resources just for data management and infrastructure administration. Backed by our consulting, our clients have been able to see the agility Actifio provides especially around accelerating test cycles, while also getting better, SLA-driven protection of their critical data assets.”

With copy data virtualization from Actifio, Spectrum has enabled customers to eliminate excess licensing and hardware costs, reduce operational barriers and complexity typically associated with data protection, disaster recovery and application testing processes.

“Businesses are going through an unprecedented shift to digitalization, and with that, applications and their data have become the new levers for meeting customer needs, for growth, for innovation,” said Ash Ashutosh, CEO and Founder of Actifio. “Strategically minded partners like Spectrum are truly at the forefront of helping enterprises address this shift, by letting them consume infrastructure on-demand in Spectrum’s cloud, and delivering the data access, protection and mobility that will help them be more responsive and more agile in their business strategy and execution.”

Patrick O’Donnell, VP & General Manager for Asia-Pacific at Actifio, said, “We’re very excited to welcome Spectrum as our first platinum partner in the region. Spectrum is exactly the type of strategic partner we are looking for, because they are incredibly passionate about customer success, and challenge the status quo. Together, we are helping clients leverage copy data virtualization to tackle their biggest data and application development challenges.”


About Spectrum

Based in Auckland and Wellington, Spectrum is a consulting and managed IT services firm focused on forming strategic partnerships with clients. Our client partnerships deliver insights and uncover opportunities that challenge conventional thinking, helping clients to grow and transform their organizations. The team’s business strategy consulting experience and approach bring clarity of direction, and helps assure solutions are focused on client business outcomes, often including improving business agility, time to market and cost savings. The Spectrum approach is built around delivering incremental and continuous value, aligned to business strategies, with innovative technology that helps speed adoption. To learn more please visit

About Actifio

Actifio virtualizes the data that’s the lifeblood of businesses in more than 30 countries around the world. Its Virtual Data Pipeline™ technology enables businesses to protect, access, and move their data faster, more efficiently, and more simply by decoupling data from physical storage, much the same way a hypervisor decouples compute from physical servers. For enterprise-class backup modernization, self-serve instant data access, or service provider business transformation, Actifio is the first and only choice for radically simple copy data virtualization. For more, visit or follow us on Twitter @Actifio.