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Press Release

Spectrami delivers Actifio Protection and Availability Storage (PAS) Platform to the Middle East

March 12, 2012

Leading Distributor Joins Actifio Global Partner Program to Deliver Next-Generation Data Management Solution

Dubai, UAE, 12, March, 2011 – Spectrami, a leading value added distributor, today announced that it has signed an agreement with Actifio™, the Protection and Availability Storage (PAS) platform company, to distribute its next-generation data management solutions across the Middle East region. As the industry’s first storage platform to apply the benefits of virtualization to eliminate redundant silos of IT infrastructure and data management applications, the PAS platform is realizing rapid adoption by organizations across the Middle East.

Last fall, the radically simple PAS platform revitalized the North American data management and storage industry – driving the shift away from reliance on costly point tools used for backup, disaster recovery, deduplication and business continuity. To date, Actifio PAS has enabled more than 100 global organizations to reduce storage costs by 90 percent and network utilization by 70 percent while dramatically improving data protection, business availability and the efficiency of existing storage investments.

Actifio’s PAS platform is the industry’s first storage platform optimized to manage copies of data. Actifio PAS uses virtualization to eliminate redundant silos of IT infrastructure and data management applications to address IT’s most pressing challenges – backup, disaster recovery, business continuity, test and development, analytics, compliance and e-discovery. Actifio PAS enables the transformation of the data center into a Service Level Agreement (SLA)-driven services organization, while dramatically driving down costs.

“The PAS platform will change the way copies of data are managed worldwide. It not only offers a next-generation data management solution to address the growing storage problems of end-users but also gives our channel partners an opportunity to expand their business,” said Spectrami Managing Director Anand Choudha.

Actifio PAS is based on the patented Virtual Data Pipeline™ (VDP) technology that efficiently captures data once and reuses it for multiple applications. The VDP technology virtualizes the four primitives of data management – copy, store, move, restore – allowing multiple applications to reuse a common platform and unique data set. The integrated storage virtualization enables data to be stored on any storage device, physical or cloud storage-based, driving down the cost per unit of storage. By integrating data deduplication, network and processor utilization optimization, Actifio provides the most efficient way to manage data growth while solving the biggest IT challenges around information protection and availability.

“Actifio helps organizations reverse their big data growth and creates a model where data is copied once and reused for multiple applications, instead of the old model of deploying an entire application and infrastructure for each business requirement,” said Actifio EMEA Regional Head Greg Scorziello. “As a result, Spectrami and their partner ecosystem can offer our customers a virtualized data management approach to address backup, data protection and availability challenges that will save them at least 10X in capital costs.”

In tandem with Actifio’s Global Partner Program, Spectrami will provide training, marketing and customer support to the channel partners in the Middle East region. Spectrami’s partner program will also deliver a comprehensive partner program for a range of marketing programs designed to drive long-term partner success through innovative marketing and financial incentives.


About Spectrami:
Spectrami is a Dubai based vibrant, value added distribution house in the Middle East region which is armed with the innovative approach to channel empowerment through knowledge sharing and skill building. Spectrami brings niche technologies and solutions in the realm of Information Security, Data Centre Infrastructure, and Data Communication Networks. Based out of Dubai, we serve the channel in Middle East and Africa. For details please visit us

About Actifio
Actifio, the Protection and Availability Storage (PAS) platform company, pioneered the industry’s first storage system optimized for managing copies of production data, eliminating redundant silos of IT infrastructure and data management applications. By introducing virtualization into data management, Actifio delivers an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure and reduces costs by 10X. Actifio has helped liberate IT organizations and service providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, MA with offices around the world. For more information, please visit: