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Press Release

Michael Troiano Named Actifio Chief Marketing Officer

May 14, 2012

Actifio Taps Award-Winning Marketer and Technology Entrepreneur to Build Next Great Enterprise Storage Brand

WALTHAM, Mass., May 14, 2012 (BUSINESS WIRE) — Actifio(TM), the Protection and Availability (PAS) storage company, today announced the appointment of Michael Troiano — a highly respected advertising executive and technology entrepreneur — to Chief Marketing Officer (CMO). Troiano, most recently a principal of Holland-Mark, a leading independent Boston-based advertising and strategic marketing firm, is a respected technology entrepreneur who successfully led firms including Ogilvy & Mather Interactive, Primix Solutions, matchmine and the Interactive division of venture-funded startup m-Qube. As CMO of Actifio, Troiano will oversee global marketing including product marketing, customer programs, digital and social marketing, public relations, events, advertising and sales promotion.

Troiano’s appointment coincides with accelerating domestic and international user adoption of Actifio’s PAS platform, which has enabled the firm to double revenues for seven consecutive quarters and expand in key regions across Europe, Asia/Pacific and the Middle East. Today, Actifio’s PAS platform is used by hundreds of customers and sold by more than 100 value added resellers worldwide.

“Mike joining as our CMO is a huge win for Actifio users, partners and team members as we reach the next stage of growth and make the PAS platform the #1 backup, disaster recovery and cloud-based data management choice for enterprises and service providers worldwide,” said Actifio CEO Ash Ashutosh. “As we rapidly scale the company, Mike’s deep brand-building expertise coupled with is proven track record of putting technology companies on the map makes him the ideal fit for Actifio.”

Prior to joining Holland-Mark, Troiano was the CEO of matchmine, developer of a media discovery network that enabled users to capture media preferences and use them to uncover new content across the web. Before that, he served as general manager of m-Qube, a mobile marketing pioneer that was sold to VeriSign in one of the largest Boston venture capital exits of 2006.

“I’m really excited to join a team already packed with former CEOs I like and respect, in a business that already has such great momentum,” said Troiano. “Together, I’m confident we can do a much better job telling the Actifio story, as the first step toward building an enterprise storage brand for the 21st century and beyond.”

Troiano spent his early career at top advertising agencies including McCann-Erickson and Foote, Cone & Belding, eventually becoming CEO of Ogilvy & Mather Interactive in 1995. He co-founded New York-based strategic Internet services firm Brandscape in 1996 and merged it with Primix, a leading systems integrated where he became president.

A respected industry thought leader on the topics of branding, entrepreneurship and social marketing, Troiano is ranked among the top one percent of the most influential on Twitter. He serves as a TechStars mentor and as an advisor to Boston start-ups including BostonInno, Blank Label, Quant5, Weather Mob, CoachUp and Kibits. He is a graduate of Cornell University and Harvard Business School.

About Actifio

Actifio, the Protection and Availability Storage (PAS) platform company, pioneered the industry’s first storage system optimized for managing copies of production data, eliminating redundant silos of IT infrastructure and data management applications. By introducing virtualization into data management, Actifio delivers an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure and reduces costs by 10X. Actifio has helped liberate IT organizations and service providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass. with offices around the world. For more information, please visit:

Copyright (C) 2012 Actifio, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

SOURCE: Actifio

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Gail Scibelli, +1 617-986-5019