Logi-Tech Launches Actifio PAS Based Cloud Data Management Solutions in Australia

Region’s Leading Managed Services Firm Latest to Leverage Actifio in Delivering Enterprise-Class Hosted Services at Consumer Market Prices

WALTHAM, Mass. – November 19, 2012 – Actifio™, the radically simple copy data management company, today announced its partnership and successful PAS deployment with Logi-Tech (www.logitech.com.au), one of Australia’s most successful IT services firms. Logi-Tech has a proven track record of serving end-users in the South Australian automotive, defense, government, manufacturing and wine industries for over 25 years.

Based in Adelaide, South Australia, Logi-Tech boasts one of the region’s most qualified engineering support teams specializing in storage, networking, solution planning design & implementation and IT management services. By partnering with Actifio, Logi-Tech has enabled their clients to reduce their exploding data footprints and shorten backup windows to minutes rather than 24+ hours. With Actifio’s Protection and Availability (PAS) platform in place, Logi-Tech customers have eliminated their dependency on tape products while guaranteeing data recovery times in minutes rather than hours or days.

Furthermore, Logi-Tech has helped end-users dramatically reduce workloads on their production SAN/NAS environments by offloading backup/recovery, snapshot, de-duplication and replication to the Actifio PAS platform, according to Logi-Tech CEO Peter Moore.

“Actifio virtualizes the core data management primitives of Copy, Store, Move and Restore into a single efficient platform, thereby enabling multiple data management applications to leverage the same data and operations,” said Moore. “This is very similar to how VMware virtualizes the operating system environment. We consider this a real breakthrough for the worldwide storage industry.”

Actifio’s PAS platform eliminates siloed data protection applications, virtualizing all data management functions into an application-centric, SLA-driven storage platform that decouples the management of data from storage, network and server infrastructure. In doing so, it generates the following core benefits to end-users:

Direct plug-and-play into ESX and VMware environments through the vStorage APIs
Rapid user adoption based on a simple, intuitive graphical user interface (GUI)
Instant data availability from any point in time with zero backup and restore windows
A modern Service Level Agreement (SLA) backup approach allowing for daily incremental processes that break traditionally rigid rules for backup and disaster recovery

Actifio’s PAS has disrupted the enterprise storage industry by transforming its underlying economics with a purpose-built system optimized for the real driver of today’s data storage explosion: copy data. By focusing on smarter and more efficient copy data management – where it is not unusual for a business to maintain 13-120 redundant copies of production data – Actifio provides faster recovery and more reliable data protection for up to 90 percent less cost than traditional backup and recovery point tools.

“Logi-Tech has introduced the power of PAS to the Australian market with phenomenal results right out-of-the-gate,” said Ash Ashutosh, Actifio Founder and CEO. “Like their North American and European counterparts, Asia/Pacific organizations are frustrated by their current backup and recovery point solutions that cannot properly manage their exploding data assets. With PAS in place, these end-users are realizing dramatic cost savings while hastening data recovery times and improving overall network efficiencies. It is a win/win all around.”

About Actifio

Actifio is radically simple copy data management. Our Protection and Availability Storage (PAS) lets businesses recover anything instantly, for up to 90 percent less. PAS eliminates siloed data protection applications, virtualizing data management to deliver an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure. Actifio has helped liberate IT organizations and service providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass., with offices around the world. For more information, please visit https://www.actifio.com/ or email info@actifio.com.

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Media Inquiries:

Gail Scibelli
fama PR
Phone: +1 617-986-5019
Email: actifio@famapr.com