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Press Release

Lifescript Boosts Agility of IT Operations and Development with Actifio Copy Data Virtualization

November 10, 2016

Boston, November 10, 2016 – Actifio, the copy data virtualization company, today announced that Lifescript, a major digital publishing company, is using the Actifio platform to improve the resiliency and availability of its business, and to help it build higher quality applications faster.

Lifescript operates the leading website dedicated to women’s health, attracting an audience of over 15 million unique visitors per month and has become an invaluable health resource for women everywhere. As a digital publishing company, Lifescript’s revenue is generated from web traffic and visibility of their advertisers, so application uptime and performance are mission-critical. Every minute of potential downtime equates to significant lost business, as do application slowdowns. At the same time, Lifescript is under constant pressure to update and deliver new features for its applications that support content publishing, advertising, email marketing and lead generation for advertisers.

To assure the reliability of its critical platforms, Lifescript adopted the Actifio Copy Data Virtualization platform, first for backup and disaster recovery of its VMware and critical Microsoft SQL Server database environments. A major challenge was recovery of Lifescript’s databases, which are as large as 10TB in size. “Before, recovering a 10TB SQL database was like walking, compared to Actifio, which is like driving an Indy car,” said Jack Hogan, CTO of Lifescript. Since adopting Actifio, the company has reduced their recovery point objective (RPO) drastically, driving greater business resiliency.

Recognizing the need for both flexibility and speed, Hogan pursued a hybrid cloud infrastructure strategy that involved hosting some data in public clouds, for instance for seasonal workloads, as well as the deployment of an all-flash datacenter for high-performance. As a storage-agnostic data platform, Actifio provides Lifescript the freedom to move their data across infrastructure types, according to business need. As a result, Lifescript now conducts offsite replication for a disaster recovery and business continuity database with a high rate of daily change (more than 3.5TB/day).

Now Lifescript is expanding the use of Actifio for Test Data Management, deploying virtual copies of SQL Server databases for their development and testing teams, reducing provisioning times and storage consumption, while providing access to high-fidelity test data to enable higher quality software releases.

“The introduction of the Actifio platform within our enterprise has already saved us an immense amount of time and money in both backup and recovery, and in the future it will help us to increase the speed, quality and efficiency of our Agile development processes,” said Hogan. “Actifio has no problem handling our high-pressure IT operations environment, and has enabled us to adapt faster than ever before.”

“Copy data virtualization is transforming the way companies around the world manage, access, and protect data, whether it is in AWS or on a flash storage array,” said Ash Ashutosh, CEO and founder of Actifio. “We’re proud that we’re supporting Lifescript, helping them to deliver great business impact, in an environment where every second matters.”

To learn more about this partnership, watch the video below:

About Actifio

Actifio virtualizes the data that’s the lifeblood of businesses in more than 30 countries around the world. Its Virtual Data Pipeline ™ technology enables businesses to manage, access, and protect their data faster, more efficiently, and more simply by decoupling data from physical storage, much the same way a hypervisor decouples compute from physical servers. To accelerate toward hybrid cloud architectures, build higher quality applications faster, and improve business resiliency and availability, Actifio is the first and only enterprise class copy data virtualization platform. For more visit, or follow us on Twitter @Actifio.

About Lifescript

Lifescript is the #1 website dedicated to women’s health. Our mission is to create a place where women find and share healthy living information – their way. The site inspires women to be proactive about their health (and lives) and helps them build a support network of experts and other users. It aims to help women achieve longer, fuller and more successful lives while empowering them to be their best at work, home and play. This unique approach has helped the company form a close bond with its audience, primarily women ages 30-50 who are proactively seeking healthy lifestyle information. The company is headquartered in Newport Beach, Calif., with additional offices in New York. Learn more at