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Press Release

Leading Analyst Firm Names Actifio a ‘Cool Vendor’ in Storage Technology

May 7, 2012

With the Protection and Availability Storage (PAS) Platform, Actifio Is
Recognized by Firm for Innovative Storage Capabilities

WALTHAM, Mass. – May 7, 2012 – Actifio™, the Protection and Availability Storage (PAS) platform company, today announced it was chosen as one of Gartner’s Cool Vendors in Storage Technologies1 for 2012. Actifio PAS is a single, virtualized storage system for backup, disaster recovery, business continuity and test/development, delivering instant access to information at 90 percent lower cost than the traditional tools. Actifio PAS optimizes the management of copies of data, by capturing data once and re-using it for multiple applications, eliminating backup software and its associated backup and restore windows, individual point tools for replication, and test and development. Gartner researched a number of emerging companies and selected five it felt “provide innovative storage capabilities and/or contain the costs associated with storage and storage management.”

Actifio PAS is the industry’s first storage platform to introduce virtualization into data management addressing IT’s most pressing challenges – backup, disaster recovery, business continuity, test and development, analytics and compliance. By virtualizing the management and retention of data, the Actifio PAS platform transforms the chaos of multiple silos of data, infrastructure and single function point tools into one, radically simple, Service Level-driven solution that results in 10X reduction in costs.

“We believe being named a Cool Vendor by Gartner confirms what Actifio users having been experiencing for several years – a radically simple approach to backup, disaster recovery, business continuity, and test and development,” said Ash Ashutosh, founder and CEO of Actifio. “End-to-end virtualization of the IT stack delivered by Actifio’s PAS Platform is key to transforming IT into a cloud service, private or public, delivered at an unprecedented low cost point. We’re honored to be recognized by Gartner and for being named in this year’s Cool Vendors report.”

Disclaimer: Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1 – Gartner, Inc., “Cool Vendors in Storage Technologies, 2012,” April 2012 by Dave Russell

About Actifio
Actifio, the Protection and Availability Storage (PAS) platform company, pioneered the industry’s first storage system optimized for managing copies of production data, eliminating redundant silos of IT infrastructure and data management applications. By introducing virtualization into data management, Actifio delivers an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure and reduces costs by 10X. Actifio has helped liberate IT organizations and service providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass. with offices around the world. For more information, please visit:


Copyright © 2012 Actifio, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

Media Inquiries:
Liz Campbell
fama PR
Phone: +1 617-986-5009