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Press Release

Kenshoo Speeds Up Development with Actifio

January 25, 2017

BOSTON, January 25, 2017Actifio, the copy data virtualization company, today announces that Kenshoo, an industry leader in digital marketing, has significantly improved the service it delivers to many of the world’s biggest and fastest growing companies, accelerating software development cycle times by implementing Actifio’s best in-class copy data virtualization technology.

Headquartered in Tel Aviv with 600 employees, Kenshoo has completed more than 100 third-party integrations and has campaigns running in more than 190 countries. Kenshoo works for nearly half the Fortune 50 and all of the top ten top global ad agency networks. Clients include global companies such as Expedia, Facebook, Tesco, Travelocity and Twitter. In 2016 alone, Kenshoo will help generate over $350 billion in sales by working with many of the world’s most sophisticated brands.

Before working with Actifio, Kenshoo faced the challenge of having to wait a number of days for the provision of on-demand virtual copies of production data for development. This was a major issue as Kenshoo’s customer base required access to its robust mobile application to adjust marketing campaigns. Through Actifio’s copy data virtualization technology solution, this was reduced to a matter of hours. This enabled Kenshoo to deliver a more efficient service to a growing customer base looking to maximize their marketing spend.

By decoupling data from its underlying physical infrastructure, Actifio’s groundbreaking copy data virtualization technology enables fast and flexible access to the data that is most valuable to an organization. As a result of adoption, organizations are able to drastically reduce backup and recovery times, operational complexity is simplified, and data access and availability is increased.

“Every second, valuable audiences engage with and click on nearly 4,000 Kenshoo-served ads globally. This is the reason our customers work with us – to reach the right audience and optimize their marketing spend. Ensuring we can deliver that ability is critical to our business,” said Yair Magnezi, DevOps Storage and Data Protection Team Leader, Kenshoo. “We’ve been using Actifio successfully for to back up our critical databases, and provision data for our development and engineering lab environments. The time taken to provision data copies and backup data has been reduced, as well as the storage space required. Actifio has helped to streamline our development process and enable us to work more efficiently for our customers.”

“Kenshoo counts some of the biggest brands in the world as its customers, and those brands compete in a world that’s moving fast,” said Ash Ashutosh, Actifio Founder and CEO. “Kenshoo’s clients need them to move fast as well, and the speed of Kenshoo’s software development capability is essential to delivering new capabilities in time to impact the market. Together we were able to uncover ways to help their dev team move faster while giving their ops team better control of both data and cost, a win-win for everyone that will help Kenshoo keep their edge in a competitive market.”



About Actifio

Actifio virtualizes the data that’s the lifeblood of businesses in more than 30 countries around the world. Its Virtual Data Pipeline™ technology enables businesses to manage, access, and protect their data faster, more efficiently, and more simply by decoupling data from physical storage, much the same way a hypervisor decouples compute from physical servers. To accelerate toward hybrid cloud architectures, build higher quality applications faster, and improve business resiliency and availability, Actifio is the first and only enterprise class copy data virtualization platform. For more, visit or follow us on Twitter @Actifio.


About Kenshoo

Kenshoo is the global leader in agile marketing. Brands, agencies and developers use the Kenshoo Infinity Suite to direct nearly €300 billion in annualised client sales revenue through social, search, mobile, and display advertising. Kenshoo provides leading native API solutions for ads across Facebook, FBX, Instagram, Pinterest, Twitter, Google, Yahoo, Yahoo Gemini, Yahoo Japan, Bing, Yandex and Baidu. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include Accor, GroupM, Havas Media, Skyscanner and Tesco. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit for more information.