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Press Release

Focus On Customer Business Challenges Leads Initio Partners to Actifio Copy Data Virtualization

April 7, 2016

BOSTON – April 7, 2016 – Actifio, the copy data virtualization company, today announced its partnership with Initio Partners, a leading provider of integrated technology solutions for large and mid-market businesses based in Roswell, Georgia. Initio has used the Actifio Copy Data Virtualization platform to address strategic business challenges facing its clients, improving their abilities to manage, access and protect their critical business data.

Initio Partners has a relentless customer-centric approach that works backwards from clients’ business problems to design and build solutions with strong business cases and fast return on investment (ROI). In recent client engagements in the finance and healthcare sectors, Initio has found that Actifio can meet multiple customer needs, mitigating business risk by protecting essential applications, and consolidating infrastructure spending.

For a large healthcare enterprise, Initio designed an Actifio solution to protect a single-instance Oracle database that was over 100TB in size. With Actifio’s innovative copy data virtualization technology, Initio was able to deliver a comprehensive, standardized and auditable data protection solution that saved the client $13M compared with an alternate approach comprised of EMC and Veritas NetBackup software, hardware, and extensive consulting and customization fees. In terms of ROI, Initio recorded payback in less than seven months for their client.

“Actifio has helped us deliver groundbreaking business impact for clients across finance, healthcare and life sciences and manufacturing sectors,” said Travis M. Gonzales, President at Initio Partners. “Large enterprises are all facing similar challenges related to their key applications and data sets. They need to keep their applications available – but not break the bank on infrastructure, and they need to get more business value out of that data by using it to speed up application development processes and get to market faster. Actifio helps with all of this, mitigating clients’ risks, helping them be more agile and shrinking the time to value.”

Jim Sullivan, President of Actifio, said, “The Initio Partners team has fully grasped the transformative power of copy data virtualization for enterprises. Initio’s rigorous focus on quantifying and delivering business value in its solutions makes them a great partner for clients and Actifio. The more you leverage the Actifio platform, the greater business value it can provide, and this is evident in Initio’s work.”


About Actifio

Actifio virtualizes the data that’s the lifeblood of businesses in more than 30 countries around the world. Its Virtual Data Pipeline technology enables businesses to manage, access, and protect their data faster, more efficiently, and more simply by decoupling data from physical storage, much the same way a hypervisor decouples compute from physical servers. For enterprise-class backup modernization, self-serve instant data access, or service provider business transformation, Actifio is the first and only enterprise class copy data virtualization platform. For more visit, or follow us on Twitter @Actifio.

About Initio

Initio provides integrated technology solutions for large and mid-market businesses that combine hardware, software and staffing augmentation. Founded in 2010, Initio has specialized business units that deliver hardware & software implementation, professional services and OEM integration services. Initio’s mission is to delight clients with a unique combination of value, service and performance so we are considered their “go to” source for technology solutions. For more information, please visit