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Press Release

Actifio Demonstrates How to Solve the Big Data Explosion at the Gartner Data Center Summit

December 3, 2012

LAS VEGAS, NV – December 3, 2012 – Actifio™, the radically simple copy data management company, today announced its participation at the Gartner Data Center Conference in Las Vegas.   As an exhibiting sponsor at booth 542, Actifio will demonstrate their Copy Data Storage solutions being used worldwide to save millions of dollars in IT spend while reversing the data explosion.

The average company today has between five and 12 different systems that make copies of data including backup, snapshot, disaster recovery, business continuity, test and development, analytics, information sharing, and even compliance tools. The result is a complex and increasingly expensive infrastructure that creates an operational nightmare. Actifio’s Copy Data Storage system addresses this challenge with a totally new approach to managing copy data across the enterprise, essentially virtualizing multiple applications into a single data management appliance that can recover anything instantly, for up to 90 percent less than traditional solutions.

“The challenges associated with large volumes of unmanaged data have historically focused on cost and risk. But a larger challenge is that no one department has end-to-end responsibility for the data,” said Shelia Childs, Managing VP, Gartner, and Alan Dayley, Research Director, Gartner, in the report, “Use These Unstructured Data Management Best Practices to Manage Based on the Time Value of Data,” November 16, 2012. “Progressive organizations are realizing that information can give the business a competitive edge if that information is well-managed and accessible in a way that optimizes its usefulness. The business inherently realizes that it cares more about some data than other data, and should fine-tune its applications and environment to address information costs, risks and, especially, value.”

School of Medicine were chosen by Gartner to present how the Copy Data Storage platform represents an evolution in data management, resulting cost savings and enhanced business agility.

In May 2012, Gartner recognized Actifio by naming the company a “Cool Vendor in Storage Technologies, 2012” [“Cool Vendors in Storage Technologies, 2012,” April 2012 by Dave Russell]. Actifio believes this acknowledgement is a testament of its innovative storage capabilities provided by Copy Data Storage.

To learn how copy data management can increase network utilization and save 90 percent of storage costs, and to learn more about Actifio, visit booth 542 at the Gartner Data Center Summit. To schedule a meeting at the conference please click here:

About the Cool Vendor

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Actifio

Actifio is radically simple copy data management. Our Protection and Availability Storage (PAS) lets businesses recover anything instantly, for up to 90 percent less. PAS eliminates siloed data protection applications, virtualizing data management to deliver an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure. Actifio has helped liberate IT organizations and service providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass., with offices around the world. For more information, please visit or email



Copyright © 2012 Actifio, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.


Media Inquiries:

Danielle Millerick

fama PR for Actifio

Phone: +1 617-986-5030