Actifio is now part of Google Cloud. Read the full announcement.

Press Release

Audax Group Completes Actifio Implementation

December 11, 2012

Leading Investor in Mid-Market Companies Improves Disaster Recovery and Business Continuity Capabilities and Reduces Complexity of IT

WALTHAM, Mass. – December 11, 2012 – Actifio™, the radically simple copy data management company, today announced the completion of its implementation with Audax Group, a premier investor in middle market companies with over $4 billion of assets under management.

“The copy data that’s created by snapshot, business continuity, replication and other technologies is one of the main things driving the cost and complexity of enterprise IT, and it’s getting worse by the day,” said Erik Dubovik, Audax Group’s vice president of IT, who’s charged with managing the firm’s internal technology and consulting with its 30+ mid-market portfolio companies.

Watch a video of Erik Dubovik discussing Audax Group’s use of Actifio PAS below:

Actifio is radically simple copy data management.  By virtualizing the storage and management of data, Actifio can replace any or all of the siloed data protection and availability storage applications a company might be using, with a single system that’s purpose-built to manage copy data.  PAS creates a single, perfect copy of production data and maintains changes to that master copy in a way that gives users a simple application running in a single window to recover anything, from any time, instantly.  Doing so delivers recovery times in minutes instead of hours, even for large scale application data sets, while slashing total cost of ownership by as much as 90 percent versus the traditional model.

With Actifio, Audax has easily met its requirements for business continuity, including improvements in its Recovery Point Objectives (RPO) and Recovery Time Objectives (RTO) when compared to its previous capability.

“We’ve always known that PAS could be a game-changer for a lot of the backup and DR challenges that enterprise IT faces today, but to hear it from someone like Erik whose opinion is valued every day by companies looking to improve their overall operations, is a tremendous validation,” said Actifio’s CEO, Ash Ashutosh.  “The cost and complexity of enterprise IT is on its way out – Actifio is here to make it radically simple.”

About Actifio

Actifio is radically simple copy data management. Our Protection and Availability Storage (PAS) lets businesses recover anything instantly, for up to 90 percent less. PAS eliminates siloed data protection applications, virtualizing data management to deliver an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure. Actifio has helped liberate IT organizations and service providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass., with offices around the world. For more information, please visit or email


Copyright © 2012 Actifio, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.


Media Inquiries:

Mike Reilly

fama PR

Phone: +1 617-986-5008