Actifio is now part of Google Cloud. Read the full announcement.

Press Release

Actifio’s “No Backup Software” Solution Named a Product of the Year Winner

February 22, 2012

Actifio Protection and Availability Storage (PAS) Platform Trumps Traditional Backup Software-Based Data Management and Wins Silver Award in Backup Hardware Category

WALTHAM, Mass. – February 22, 2012 – Actifio™, the Protection and Availability Storage (PAS) platform company, today announced that it has been recognized with a Storage “2011 Products of the Year” award. The Actifio PAS platform won a Silver award in the Backup Hardware category. This award recognizes the fundamental shift in the market away from reliance on traditional, siloed backup software solutions, towards a radically simple, virtualized approach to data management and storage.

Based on the article, “Best data storage products 2011,” judges evaluated Actifio PAS in context of management challenges associated with the rapid proliferation of copy data. According to the piece, Actifio PAS represents “a flip on deduplication – instead of eliminating duplicate copies of secondary data, it takes one actual copy of the data and makes multiple disciplines believe they have their own unique copies.”

With PAS, Actifio created a new category of storage that efficiently virtualizes and manages copies of production data. In fact, Actifio PAS is the industry’s first storage platform to apply the benefits of virtualization to eliminate redundant silos of IT infrastructure and data management applications to address IT’s most pressing challenges – backup, disaster recovery, business continuity, test and development, analytics, compliance and e-discovery. PAS is a single, high availability solution that enables the transformation of the data center into a Service Level Agreement (SLA)-driven services organization, while dramatically driving down costs.

“There is a remarkable amount of innovation in the storage space today, which is pushing the boundaries in terms of what companies have come to expect from their legacy software solutions,” said Ash Ashutosh, founder and CEO of Actifio. “We are proud to be among the next generation of data management solutions that are the core building blocks for the transformation underway in IT to a Service-Oriented model, at 10X lower costs.”

The awards, which spanned six storage categories, were presented by the editors of TechTarget’s Storage Media Group. Judges selected 18 “Products of the Year” winners from among 48 finalists. Winners were selected according to the following criteria: innovation, performance, ease of integration into existing environments, ease of use and manageability, functionality and value.

This award is another important milestone in Actifio’s rapid growth and category emergence. The company recently closed a $33.5 million funding round led by Andreessen Horowitz and announced an agreement with IBM to deliver new virtualized storage offerings that help service providers get their clients into the cloud.

About TechTarget’s Storage Media
TechTarget’s is the number-one online destination for IT professionals charged with purchasing, implementing, and managing storage systems at the core of large- and medium-sized businesses. More than 600,000 storage-focused IT executives, managers, and staff rely on for the information they need to do their jobs. content includes original editorial features, news, expert storage advice, Webcasts, and white papers. TechTarget’s Storage magazine is the only monthly resource that provides information technology (IT) executives, managers, and staff with in-depth analysis and forward-looking guidance on managing, storing, networking, and safeguarding the data at the core of large organizations. More information can be found at
About Actifio
Actifio™, the Protection and Availability Storage (PAS) platform company, pioneered the industry’s first storage system optimized for managing copies of production data, eliminating redundant silos of IT infrastructure and data management applications. By introducing virtualization into data management, Actifio delivers an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure and reduces costs by 10X. Actifio has helped liberate IT organizations and services providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass. with offices around the world. For more information, please visit:

# # #

Copyright © 2012 Actifio, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

Media Inquiries:
Liz Campbell
fama PR
Phone: +1 617-986-5009