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Press Release

Actifio & VMware Present Solutions to Simplify & Reduce the Cost of Deploying Site Recovery Manager with Data Management Virtualization

December 10, 2010

WALTHAM, MA – December 3, 2010 – Actifio™, the leader in Data Management Virtualization (DMV), today announced a seminar titled “Making VMware SRM Affordable for the Mid Market” being held at the Boston Seaport Hotel, Boston, Mass., on Tuesday, Dec. 7. VMware and Actifio address the reasons behind the cost and complexity of the traditional storage infrastructure required to deploy VMware Site Recovery Manager (SRM) and how Data Management Virtualization solutions deliver radical simplicity while driving down the cost.

Joining Actifio and VMware will be Cramer, and Focus Technology Solutions to provide a comprehensive perspective of architecting, deploying and using VMware SRM. VMware will review the various data protection and business continuity solutions in VMware software that are widely deployed in the industry. Cramer, a digital marketing and event management company, will present the criteria and process it employed in selecting and deploying the Actifio DMV solutions. Focus Technology Solutions, provider of solutions and services for IT infrastructure optimization, will discuss the reality of architecting and deploying VMware SRM and strategies for enhancing a disaster recovery and business continuity plan.

David Chang, vice president of products at Actifio, will discuss how DMV complements server virtualization by virtualizing the data protection operations. “Actifio brings the same benefits of simplicity, agility and lower costs to data protection that VMware brings to the server environment,” said Chang. “The cost and complexity arising from the current practice of deploying multiple, single-function point storage products has become a major obstacle for widespread adoption of VMware SRM. Only Actifio’s VIrtualData Pipeline™ (VDP) technology virtualizes these functions into a single solution delivering storage and network utilization efficiency by integrating storage virtualization, data de-duplication, compression, encryption and network optimization.”

Data Management Virtualization solutions from Actifio include Actifio™ DP for data protection, Actifio™ DR for disaster recovery and Actifio™ BC for VMware SRM and physical server environment business continuity. Based on the paradigm of application-centric, Service Level Agreement (SLA) driven and infrastructure-independent management of business data, Actifio solutions have set a new industry benchmark for radical simplicity and reduction in Total Cost of Ownership (TCO).

About Actifio
Actifio delivers a next-generation data management solution with radical simplicity, unprecedented agility and up to an order of magnitude lower cost. Based on Data Management Virtualization (DMV) technology, Actifio transforms individual silos of point tools into a unified solution using efficient pipelined management across the data lifecycle. The company’s patent-pending DMV technology delivers unified data protection, disaster recovery and business continuity across the data lifecycle for virtual and physical IT environments.

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