Actifio is now part of Google Cloud. Read the full announcement.

Press Release

Actifio to Showcase Game Changing Data Management Virtualization Solution at VMware Partner Exchange

February 7, 2011

New Management Paradigm Transforms Data Protection, Disaster Recovery and Business Continuity Silos into a Dynamic Unified Solution that Lowers Costs by 90 Percent

WALTHAM, MA – February 7, 2011 – Actifio™, the leader in Data Management Virtualization (DMV), today announced that it will showcase its industry-leading solution for data protection, disaster recovery and business continuity at VMware Partner Exchange 2011. The conference will be held February 8-10 at Disney’s Coronado Springs Resort in Orlando, Florida.

The need for a new approach to data management has been underscored by IDC research. According to the market intelligence firm, unstructured data is growing by 60 percent a year, and by 2014 the cloud is expected to account for 14 percent of all IT spending. The need to protect, share and analyze data has led to an explosion of the number of copies of data which costs up to five times more to create and manage these copies, than managing the original data.

The Actifio DMV solution breaks the vicious cycle of the proliferation of copies and increasing costs resulting from the deployment of a complex infrastructure of point tools for backup, snapshot, disaster recovery and business continuity. The industry’s first virtualized data management solution for data protection, disaster recovery, and business continuity and VMware Site Recovery Manager (SRM) delivers radical simplicity and drives down the TCO by up to 90 percent.

Actifio is 100 percent focused on the channel, offering Direct Value Added Resellers (D-VARs) throughout North America the industry’s best channel program with the best incentives, guaranteed margins and deal protection. The program includes dedicated training tools, joint marketing programs and go-to-market resources designed to streamline DMV sales processes and enable rapid deal closure.

Resellers gain instant differentiation by offering the company’s industry-leading virtualized data management technology, the only single solution for all data management needs. The Actifio solution provides investment protection, as it supports any storage, application or server resource. Ground breaking features include: zero backup window, instant restore, global de-duplication, network optimization, and integrated storage virtualization with optional Cloud for recovery storage. With Actifio DMV, users can protect and restore any physical or virtual application, regardless of server or storage, and SLAs simplify data protection with an easy three-click operation.

“It is time to usher in virtualization into data management,” said Ash Ashutosh, CEO, Actifio. “The process of managing multiple data protection tools is costly, inefficient and generates up to 120 copies of redundant data – straining IT resources. To solve this problem, we created a new paradigm for the data management environment similar to that employed in the VMware server environment. Actifio DMV employs one unique copy of application data and repurposes it across all data management applications to break the cycle of managing multiple data protection tools – transforming IT operations into a fluid, next-generation data center that is simple, efficient and cost effective.”

The VMware Partner Exchange is an annual partner conference dedicated to educating and enabling partners to succeed with VMware. Actifio will demonstrate its market-leading DMV solution in booth 119. Partners interested in scheduling an exclusive meeting should contact Rick Nagengast at

About Actifio
Actifio delivers a next-generation data management solution with radical simplicity, unprecedented agility and up to an order of magnitude lower cost. Based on Data Management Virtualization (DMV) technology, Actifio transforms individual silos of point tools into a unified solution using efficient pipelined management across the data lifecycle. The company’s patent-pending DMV technology delivers unified data protection, disaster recovery and business continuity across the data lifecycle for virtual and physical IT environments.

For more information, please visit: