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Press Release

Actifio Teams with Pure Storage to Deliver AppFlash DevOps Platform™

October 19, 2016

BOSTON, October 19, 2016 — Actifio, the copy data virtualization company, today announced collaboration with Pure Storage (NYSE: PSTG), the market’s leading independent solid-state array vendor, to deliver the new AppFlash DevOps Platform which accelerates the provisioning and refresh of databases for more rapid application development and testing.

The Actifio AppFlash DevOps Platform, which runs on Pure Storage, enables developers to deliver high quality applications faster by giving them the ability to instantly self-provision full point-in-time virtual copies of applications and data. The result is a more than 30 percent faster development time and, because of availability of full data sets, significant reduction in defects and lower cycle time. The solution is available in 10TB, 20TB and 40TB configurations.

“By combining the performance of our highly-available, scalable all-flash arrays with Actifio’s copy data virtualization platform, we’re able to deliver advanced data management solutions for application teams that dramatically reduce time to market, yet are also extremely cost-effective,” said Michael Sotnick, Global Vice President of Channels and Alliances, Pure Storage.

In a survey conducted by analyst firm IDC and published in a white paper, sponsored by Actifio, entitled “Common Gaps in Data Control: Identifying, Quantifying, and Solving Them Using Best Practices,” IDC estimates the average organization holds as many as 375 data copies, including backups of backups and multiple versions of files. The IDC researcher says copy data comprises as much as 60 percent of what is stored in data centers, costing companies as much as $44 billion to manage worldwide. In 2016, in an IDC report titled “Copy Data Management Is Not Management of Copy Data” (doc #US41335616, June 2016) IDC stated, “We believe that Copy Data Management (CDM) will be as impactful to storage management as deduplication has been and will be implemented just as widely. The financial benefits are so compelling that IT organizations are advised to investigate CDM solutions.”

A joint customer of Actifio and Pure Storage, Lifescript, operates the leading website dedicated to women’s health, attracting an audience of 15 million unique visitors per month and has become an invaluable health resource for women everywhere. As a digital media company, Lifescript’s revenue is generated from web traffic and visibility of their advertisers, so application uptime and performance are mission-critical.

“As a technologist and long-time customer of both companies, I see the combination of Actifio and Pure as a big win for performance on top of simplified management. This also drives dramatic data scale improvements in terms of cost per GB reduction based on Pure’s dedupe and compression capabilities and Actifio’s unmatched Copy Data Management, which can be deployed to have multiple copies of data with little to no additional storage requirements,” said Jack Hogan, CTO of Lifescript. “It really is a perfect integration of two complementary technologies that deal with the demands of massively scaling data that needs high speed performance and recovery along with quick deployments for continuous development needs.”

Recognizing the need for reliability and speed, Lifescript adopted the Actifio Copy Data Virtualization platform combined with the deployment of an all-flash Pure Storage data center for high-performance. Actifio, as a storage-agnostic data platform, provides Lifescript the freedom to move data according to business needs, and Pure Storage enabled the migration of workloads off of legacy storage platforms for massive performance gains, smaller data footprint and significant cost savings.

“The industry is waking up to the reality that the copy data ‘overhang’ in the enterprise, combined with a variety of technologies and processes that were designed in another era of IT, can no longer keep up with the needs of the digital enterprise,” said Brian Reagan, Vice President of Global Alliances, Actifio. “Fast is the new big, and the AppFlash DevOps platform compresses the time enterprise customers need to develop, test, release, and run the next-generation digital applications. We will continue to pursue partnerships that make it faster and easier for customers to tap the power of Actifio, and are excited about this first step with the fantastic team at Pure.”

The AppFlash DevOps Platform is now generally available and can be purchased through an Actifio authorized channel partner. Click here to learn more about this new solution.


About Actifio

Actifio virtualizes the data that’s the lifeblood of businesses in more than 30 countries around the world. Its Virtual Data Pipeline ™ technology enables businesses to manage, access, and protect their data faster, more efficiently, and more simply by decoupling data from physical storage, much the same way a hypervisor decouples compute from physical servers. To accelerate toward hybrid cloud architectures, build higher quality applications faster, and improve business resiliency and availability, Actifio is the first and only enterprise class copy data virtualization platform. For more visit, or follow us on Twitter @Actifio.