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Press Release

Actifio Named a “Visionary” in the 2013 Magic Quadrant for Enterprise Backup/Recovery Software

June 10, 2013

Actifio Recognized for Ability to Execute and Completeness of Vision

Waltham, MA – June 10, 2013–Actifio™, the radically simple copy data management company, today announced it has been positioned by Gartner Inc. in the “Visionaries” quadrant of the 2013 “Magic Quadrant: Enterprise Backup/Recovery Software[1] report.

In the report, Gartner states that “between 2012 and 2016, one-third of organizations will change backup vendors due to frustration over cost, complexity and/or capability”; and “by 2016, at least 20 percent of large enterprises will abandon backup/recovery solutions using a traditional methodology and adopt those that employ only snapshot and replication techniques, up from less than 7% today.” Actifio believes that Copy Data Management, defined by Gartner as products that can “perform a host of functions, including backup, archiving, replication and creation of test data using a minimal number of copies,”[2] addresses user frustrations with traditional backup and recovery approaches.

Gartner also states “many organizations continue to re-architect their backup infrastructures and support procedures in an effort to modernize their approach to handle new data types and large workload volumes, and to improve backup and restore times. Disk-based solutions, including backup directly to disk, server virtualization backup features and deduplication technology, are among the key items being sought.”

Recognizing this market need, Actifio pioneered Copy Data Storage (CDS) to manage copies of production data and eliminate redundant silos of IT infrastructure and data management applications (including backup, snapshot, business continuity, disaster recovery and test and development). Actifio can replace any or all of the siloed data protection and availability storage applications with a single system that’s purpose-built to manage copy data. By integrating data deduplication, network and processor optimization, Actifio creates a single, perfect copy of production data and maintains changes to that master copy. Doing so delivers recovery times in minutes instead of hours, even for large-scale application data sets. This gives users a simple application running in a single user interface to recover anything, from any time, instantly.

“We are thrilled to be considered among the ‘Visionaries’ in our first Gartner Magic Quadrant, for the enterprise backup use case common to nearly all of our customers,” said Ash Ashutosh, Founder & CEO, Actifio.  “Our focus remains – as always – on helping our users realize the dramatic business value of that vision, not only for backup, but across a growing list of use cases enabled by a radically simple, information-centric approach to copy data management.”


Supporting Quotes:

Jim Chilton, CIO Americas, Dassault Systèmes

“Actifio simplified something that should have been simple in the first-place. Copy Data Storage enabled us to consolidate 3 different data protection and availability applications, providing near-instantaneous backup, recovery and data access for testing/development. The fact that Gartner has named Actifio to their Magic Quadrant for Enterprise Backup/Recovery Software, we believe further validates our decision to adopt a comprehensive copy data management strategy designed to accelerate our pace of innovation and ultimately save money.”

Peter Moore, CEO, Logi-Tech

“Actifio is one of the best solutions I have seen in 30 years of IT. It allows the customer to simply control the environment and not be at the whim of storage providers.  From our users positive reaction to Actifio it’s clear why Gartner has recognized them with a “visionary” designation on this year’s Magic Quadrant. Copy Data Storage solutions enable them to instantly backup and recover data while also shrinking the enterprise storage footprint.”


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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Actifio

Actifio is radically simple copy data management. Our copy data storage platform lets businesses recover anything instantly, for up to 90 percent less. Actifio eliminates siloed data protection applications, virtualizing data management to deliver an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure. Actifio has helped liberate IT organizations and service providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass., with offices around the world.


For More Information, Contact:

Danielle Millerick

fama PR for Actifio


[1] Gartner “Magic Quadrant: Enterprise Backup/Recovery Software Report” by David Russell, Pushan Rinnen, June 5, 2013.

[2] Gartner “Best Practices for Storage Administrators” by Sheila Childs, Alan Dayley, March 13, 2013.