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Press Release

Actifio Named One of “Top Ten Storage Startups” by InfoStor

February 15, 2011

Company Recognized for Technology Innovation that Delivers Single Solution for Backup, Disaster Recovery and Business Continuity

WALTHAM, Mass. – February 15, 2011 – Actifio™, the leader in Data Management Virtualization (DMV), today announced that InfoStor has named it to its list of “Top Ten Storage Startups.” InfoStor Editor-in-Chief Dave Simpson selected the list from startups that launched or shipped their first products during 2010 and factored technology innovation, company management and funding into his decisions.

Shortly after Actifio introduced its groundbreaking Data Management Virtualization software suite, Simpson noted in a July 21, 2010 blog post that “Some storage startups anticipate a trend then ride the coattails of the trend. Other startups actually create trends. One startup that may be in the latter category is Actifio.”

First, Single Solution for Backup, Disaster Recovery and Business Continuity
Data protection, disaster recovery and business continuity are business critical initiatives traditionally addressed by complex, expensive and inflexible infrastructure made up of multiple point tools. Each of these tools independently copy, store, move, and restore duplicated, redundant data. Organizations end up with typically close to120 duplicate copies and spend 3-5X more on making and managing these duplicate copies than the original production data. At the same time, rapid growth in data size is leaving critical business assets vulnerable to loss due to backup, restore and replication windows.

Actifio has changed the way organizations manage this convoluted process by ushering in Data Management Virtualization. DMV works with an organization’s existing infrastructure and virtualizes the management of independent, duplicate copies of data into one platform eliminating redundancies and repurposes the unique data for different data management applications. The result is a single, application-centric, SLA-driven solution for data protection, disaster recovery and business continuity for virtual, physical or Cloud IT environments that reduces the data protection storage footprint by 95%, lowers storage acquisition cost/GB by 50% and reduces network utilization up to 70%.

“Today’s data center is filled with multiple point tools from multiple vendors to handle multiple data protections tasks such as backup, snapshot, and disaster recovery – a situation that results in multiple copies of redundant data,” said Ash Ashutosh, CEO, Actifio. “As a result IT administrators have been left with an expensive, confusing mire of data protection applications, multiple SLAs and data proliferation that adds complexity at every step. With a purpose-built data management virtualization solution leveraging the existing infrastructure, Actifio repurposes a single unique copy of data for multiple applications, transforming data management into an efficient, service-oriented operation that is radically simple and lowers the cost by up to 90%.”

To see the Top 10 Storage Startup article by InfoStor visit:

About Actifio
Actifio™ delivers the next generation solution for data protection, disaster recovery and business continuity in virtual and physical IT environments. Based on Data Management Virtualization technology, Actifio integrates data deduplication, compression, encryption and bandwidth optimization, along with storage virtualization, to transform individual silos of point tools into a unified data lifecycle management solution. The result is radical simplicity, unprecedented agility and up to an order of magnitude lower cost.

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