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Press Release

Actifio listed as a Representative Provider for Copy Data Management in Gartner report

August 4, 2016

Boston, August 4, 2016 – Actifio, the copy data virtualization company, today announced that it was mentioned as a representative provider in Gartner’s July 2016 report titled: “Innovation Insight: Copy Data Management Accelerates Bimodal IT.” Gartner’s first ever review of Copy Data Management (CDM), the report looks at the growing CDM market and offers prospective buyers insight on solutions that meet Gartner’s definition: copy data management (CDM) refers to products that capture application-consistent data via snapshots in primary storage to create a live “golden image” in a secondary storage system where virtual copies in native disk format can be mounted for use cases such as backup/recovery and DR or test/development. Support for heterogeneous primary storage is an essential component. Different CDM products have different additional data management capabilities.

The Gartner Innovation Insight report noted, “Copy data management solutions are being deployed to accelerate both Mode 1 and Mode 2 IT operations, resulting in direct business benefits. IT leaders should deploy CDM solutions to improve data protection performance and reduce application development time.” The report describes the benefits for in the context of Mode 1 and Mode 2 IT Operations, defining Mode 1 as focusing on increased efficiency and reduced cost for existing infrastructure, with Mode 2 focusing on infrastructure agility to enable fast development and launch of new applications.

Actifio’s CDM solution provides features that empower Mode 1 IT Operations including: reduced data loss windows, storage and backup costs, faster data recovery times, and more agile, scalable infrastructures, as well as Mode 2 IT Operations, including: backup virtualization, faster data refresh and copy data provisioning. This allows organizations to build higher quality applications faster, improving their business resiliency and agility, and enable unique hybrid cloud infrastructures.

Gartner recommends companies, “deploy CDM products for the performance tier of the backup infrastructure to dramatically reduce backup windows and to simplify management.” Gartner further adds that, “CDM is nascent in its adoption, but holds great potential as a disruptive technology approach to well-established markets and use cases for both Mode 1 and Mode 2 operations.”

This report comes on the heels of Gartner’s July Hype Cycle for Storage Technologies, 2016, which notes the emerging maturation of CDM. In the Hype Cycle, CDM has approached the peak of inflated expectations. Actifio is such a technology.

Commenting on the report, Ash Ashutosh, Actifio Founder & CEO said, “We believe Gartner’s Innovation Insight report on CDM shows the market’s acceptance of and the momentum behind a category we created. We believe our inclusion as a representative vendor in the Gartner report validates why organizations around the world rely on Actifio to build higher quality applications faster, improve business resiliency and availability, and enable enterprise hybrid cloud.”

Click here to read Gartner’s® Innovation Insight for Copy Data Management for Infrastructure Resources and Cloud Services to learn more.

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About Actifio

Actifio virtualizes the data that’s the lifeblood of businesses in more than 30 countries around the world. Its Virtual Data Pipeline technology enables businesses to manage, access, and protect their data faster, more efficiently, and more simply by decoupling data from physical storage, much the same way a hypervisor decouples compute from physical servers. To accelerate toward hybrid cloud architectures, build higher quality applications faster, and improve business resiliency and availability, Actifio is the first and only enterprise class copy data virtualization platform. For more visit, or follow us on Twitter @Actifio.