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Actifio Leaders Discuss Customers’ Priorities Amid Disruption in theCUBE Conversation Series

May 21, 2020

WALTHAM, Mass. – May 21, 2020 — Moving quickly to meet their customers’ most pressing technology needs during a period of unprecedented disruption, Actifio was able to achieve its strongest first quarter on record. This week in theCUBE Conversation Series, two Actifio leaders elaborated on how the experience has forced certain priorities into urgency and how Actifio has been able to answer the call. 

Actifio, the pioneer of multi-cloud copy data management software, reported details of its first fiscal quarter May 14, building on the momentum of its modern multi-cloud software platform that enables organizations to significantly lower their IT infrastructure costs, improve cyber resiliency and accelerate digital business initiatives amid a global pandemic that made many of their physical locations inaccessible.

Interviewed by theCube’s Dave Vellante, Actifio Chief Marketing Officer Brian Reagan said, “Businesses are realizing that their proprietary data is what is going to carry them through this crisis,” explained “That data, whether it’s changing the nature of how companies interact with their customers, how they manage their supply chain, or how they engage with their employees, is the lifeblood of a business. Organizations that are protecting that data, helping businesses get faster access to that data, and ultimately give them choices on how to manage that data — be it on premises, in the cloud, or in a hybrid configuration — are going to be top of mind. Our first quarter results are a demonstration that customers voted with their wallets and put their confidence in Actifio as an important part of their data supply chain.” 

Paul Forte, Actifio Chief Revenue Officer, elaborated. “Everyone starts with a playbook or a plan, and that gets thrown out the window the moment you get punched in the face. COVID-19 has affected businesses everywhere, and it’s a reminder that you have to remain nimble, creative and opportunistic. From a leadership perspective, you can’t lose your confidence. In our first staff meeting I reminded the team what makes Actifio great in this environment. We didn’t get scared, we adjusted our playbook and we jumped right into it.” 

Actifio was founded in the midst of the last financial crisis just over a decade ago. The lessons learned are relevant in 2020. CIOs are, once again, initially focused on cost containment and the protection of the business and its vital data.

Forte continued, “We help people get control of their costs and help them accomplish mission-critical goals in an infrastructure-light manner. We also emphasized the importance of having a single, easily accessible golden copy of your data. If you are attacked — and cybercrime is on the rise — you will want instant access to data and a time machine that can take you back and forth to those points in time. This is something that is incredibly valuable.”

TheCUBE Conversations series with Actifio can be viewed here. TheCUBE is powered by SiliconANGLE Media, a modern data-driven media platform that has become one of the most widely viewed and far-reaching sources of real-time enterprise technology content and interaction. 

About Actifio

Actifio is the pioneer of multi-cloud copy data management software, enabling organizations to virtualize and deliver their data instantly, anywhere. An enterprise-class software platform powered by patented Virtual Data Pipeline™ technology, Actifio helps accelerate adoption of hybrid, public and multi-cloud strategies, build higher quality applications faster, and improve business resiliency and availability. For more, visit Actifio.com or follow @Actifio on Twitter.