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Press Release

Actifio Expands into UK Market with Breakthrough Virtualized Data Management and Protection Solutions

February 8, 2012

With the Growing Big Data Management Problem, Actifio’s Protection and Availability Storage (PAS) Platform Enhances Business Availability While Reducing Related IT Cost and Complexity

WALTHAM, Mass. – February 8, 2012 – Actifio™, the Protection and Availability Storage (PAS) platform company, today announced it has expanded operations to the United Kingdom (UK), on the heels of European Privacy and Data Protection Day. As the industry’s first storage platform to apply the benefits of virtualization to eliminate redundant silos of IT infrastructure and data management applications, the PAS platform is quickly being adopted by UK-based organisations.

Last fall, the radically simple PAS platform revitalized the North American data management and storage industry – driving the shift away from reliance on costly, complex point tools used for backup, disaster recovery, deduplication and business continuity. To date, Actifio PAS has enabled more than 100 global organisations to reduce storage costs by 90 percent and network utilisation by 70 percent while dramatically improving data protection, business availability and the efficiency of existing storage investments.

“European organisations are subject to unabated data growth and find that their data is growing into ‘Big Data.’ This will drive demand for storage software products that enable organisations to compress, deduplicate, protect, archive, migrate and efficiently manage data at large scale,” says Carla Arend, IDC program manager, European Information Management.

With exponential growth in the amount of data being managed by organisations, IT teams are struggling to ensure that the data is protected and quickly recoverable to meet business needs. Actifio’s mission is to virtualize management of the data and optimise operations to enable transformation of the data center into a Service Level Agreement (SLA)-driven services organisation. The Actifio PAS platform solves IT’s most pressing challenges – backup, disaster recovery, business continuity, test and development, analytics, compliance and e-discovery – with a single, highly available solution that is radically simple to use.

“With emerging Big Data challenges, the time has come for European IT teams to embrace a virtualized data management approach to address backup, data protection and availability challenges, that will save them at least 10X capital costs,” said Ash Ashutosh, CEO, Actifio. “Virtualization and Cloud are at the core of IT transformation and now we are applying those technologies to data management. Organisations across North America and Europe are turning to PAS to simplify their infrastructures and save millions of dollars by moving beyond the reliance of traditional point tools like backup software, replication and device-dependent snapshots.”

Actifio PAS is based on patented Virtual Data Pipeline™ (VDP) technology that efficiently captures data once, and reuses it for multiple applications. The VDP technology virtualizes the four primitives of data management – copy, store, move, restore – allowing multiple applications to reuse a common platform and unique data set. The integrated storage virtualization enables data to be stored on any storage device, physical or cloud storage based, driving down the cost per unit of storage. Integrating data deduplication, network and processor utilisation optimisation, Actifio provides the most efficient way to manage data growth while solving the biggest IT challenges around information protection and availability.

About Actifio
Actifio™, the Protection and Availability Storage (PAS) platform company, pioneered the industry’s first storage system optimized for managing copies of production data, eliminating redundant silos of IT infrastructure and data management applications. By introducing virtualization into data management, Actifio delivers an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure and reduces costs by 10X. Actifio has helped liberate IT organizations and services providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass. with offices around the world. For more information, please visit: