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Press Release

Actifio Earns Channel Acceleration Award for Program Innovation

April 5, 2017

Recognized by Enterprise Strategy Group for outstanding global partner program

BOSTON, April 5, 2017 – Actifio, the Enterprise Data-as-a-Service (EDaaS) company, today announced it has been selected as an ESG Channel Acceleration Award winner in the Program Innovation category as part of the analyst firm’s annual channel recognition initiative. The ESG Channel Acceleration Awards recognize channel-focused companies that stood out during 2016 and the strategies, programs, and tactics impacting the IT partner ecosystem. 

“We’re thrilled to be recognized as a channel-focused company that made an impressive impact in 2016,” said Ash Ashutosh, CEO of Actifio. “Accelerating customer interest, shortening the sales cycle, and helping partners do deals more quickly and efficiently is always top of mind for Actifio.”

ESG defined Actifio’s contributions in three areas: strategy, actions, and impact. Investments to support Cloud Service Provider development spanned the following categories:

  • Strategy and planning: Developed financial models, joint business plans, and QBR
  • Products: Funded a series of workshops for joint development of CSP branded SLA offerings
  • Operations: Invested resources with partners training/supporting System Ops and Management 
  • Sales and marketing: Provided campaign-based assets (collateral, webinars, sales guides, and sizing tools) and true sell-with local activities (onsite call blitzes) supported by online Partner Marketplace

“Actifio’s level of CSP Program support is highly evolved and touches all the bases,” said Kevin Rhone, Senior Partnering Consultant at ESG. “By outlining a business and financial route to profitability, it reduces upfront investment risk and motivates Service Providers to invest with confidence, knowing that Actifio will support them in yielding the predicted ROI. With this, Service Providers enter the market more quickly.”

To see a complete list of ESG Channel Acceleration Award Winners, please visit ESG.

About Actifio 

Actifio is the world’s leading Enterprise Data-as-a-Service (EDaaS) platform. It enables thousands of users around the world to deliver their data just as they deliver their applications and infrastructure… as a service available instantly, anywhere. An enterprise-class software platform powered by patented Virtual Data Pipeline™ technology, Actifio frees data from traditional infrastructure to accelerate adoption of hybrid cloud, build higher quality applications faster, and improve business resiliency and availability. For more, visit or follow us on Twitter @Actifio.