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Press Release

Actifio and Arrow to Accelerate the Rise of Data Virtualization across Germany, Austria and Switzerland

February 9, 2016

BOSTON, Feb. 9, 2016–Actifio, the copy data virtualization company, and Arrow, a global provider of enterprise computing solutions, today announced their distribution agreement for Germany, Austria and Switzerland (DACH). The cooperation will see Actifio´s best in-class copy data virtualization technology made more accessible to a growing number of resellers and customers across the region. After the success of the agreement in the United States, the move to EMEA is the next consequent step potentially towards a global cooperation.

Arrow enables resellers to offer customized solutions to their customers, from the design and planning of a project to installation and support services.

“As a value added distributor, Arrow is a large and very important player in our region. We have seen how successful the partnership has been in the US, where the concept and technology of data virtualization is already established,” said Thorsten Eckert, Sales Director DACH at Actifio. “This is the natural next step to help enterprise customers in Germany, Austria and Switzerland better protect, access and move their data for critical use cases including backup modernization, disaster recovery and test data management for application development.”

The focus of the cooperation is on business development as well as the qualification and promotion of resellers and partners. Actifio will contribute its experience from successful data virtualization projects in the region. After activating its broad network of customers, Arrow will be driving forward the concept of data virtualization alongside Actifio.

“Actifio´s data virtualization technology can be implemented across a wide range of industries and in various environments,” said Jesper Trolle, vice president sales, marketing and services, EMEA, Arrow ECS. “We will identify key channel players and put them in a position to advise their customers on central data management, the advantages of virtual copies and the resulting business benefits based, all provided by Actifio’s award-winning technology.”

The collaboration also hopes to see a qualified growth of the Actifio partner network and thus create new opportunities in the market. In turn, Arrow expects to benefit from being able to access Actifio’s technology, allowing the company to fulfil some of the growing demand for efficient data management solutions.

The cooperation is not only intended to grow the number of resellers and systems integrators focused on data virtualization, both companies also plan to penetrate the market in cooperation with their existing customer base, programs and resources.

Actifio partners benefit from the cooperation through joint marketing activities and enhanced communication around data virtualization. Smaller system integrators and channel partners will leverage by their customers being better informed about the advantages of data virtualization.

About Actifio
Actifio virtualizes the data that’s the lifeblood of businesses in more than 30 countries around the world. Its Virtual Data Pipeline™ technology enables businesses to protect, access, and move their data faster, more efficiently, and more simply by decoupling data from physical storage, much the same way a hypervisor decouples compute from physical servers. For enterprise-class backup modernization, self-serve instant data access, or service provider business transformation, Actifio is the first and only choice for radically simple copy data virtualization. For more visit, or follow us on Twitter @Actifio.

About Arrow Electronics

Arrow Electronics ( is a global provider of products, services and solutions to industrial and commercial users of electronic components and enterprise computing solutions. Arrow serves as a supply channel partner for more than 100,000 original equipment manufacturers, contract manufacturers and commercial customers through a global network of more than 460 locations in 56 countries.