Actifio is now part of Google Cloud. Read the full announcement.

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Storage Newsletter: Report on 33th IT Press Tour

January 2, 2020

Actifio reserved a surprise with an introduction by Peter Levine, partner at A16Z, illustrating again the famous ‘software is eating the world’ now morphed into ‘data eats software’. Ash Ashutosh, CEO and founder of Actifio, insisted on the mission and the vision he had more than 10 years ago being the pioneer of the Copy Data Management (CDM) wave with an attractive RPO and RTO models.

All these activities with protected data start with a comprehensive data capture then these data can be used for many various usages. In other words, why let copied data just wait to be restored in case of data loss or failure on the production environment. Using these data for other key activities is a real opportunity: good RPO with near production state especially for near CDP mode, instant access to offer small RTO, several copies with timeline, ability to present data at a certain time, we name this a TAS – Time Addressable Storage – approach, offload production for specific tasks with rich data set: devops, analytics, security/threat detection or DR tests.

With Sky, CDX and Go, Actifio promotes a multi-cloud approach supporting AWS, Azure, Google, IBM Cloud, VMware, Oracle and Alibaba.

The company introduced 10c release – for cloud, container and copy data – as its new cloud-centric software platform for hybrid and multi-cloud CDM leveraging a new engine to cover several key data centric use cases. This new product iteration protects SAP HANAm ASE, DB2 and MySQL, NAS, Dell EMC, Pure Storage and IBM Storwize.