Storage firms drop ‘A bombs’ on the backup biz

The backup battleship product news blitz continues with broadsides from Actifio, Arcserve, Asigra and Avere, all involving the cloud. How the hell does anybody keep up with this barrage of backup news?

Actifio

Actifio is a file copy reduction startup which has been getting involved in disaster recovery. The technology involves having a master copy of data and then providing virtualised copies of it instead of actual physical copies.

TheRegister_LogoIt’s launched Actifio One and says it’s a business resiliency cloud. Customers can be businesses of any size and they use Actifio’s copy data virtualisation tech to put copies of apps and databases running on physical servers, VMware, Windows, Hyper-v, Linux, Oracle, and Microsoft SQL Server in the cloud.

Actifio says this can replace point products for snapshotting, replicating, and backing up to tape and disk as well as protecting against app failure through hardware failure, etc. This service restores the capability of applications themselves in the cloud, on demand, for either business resiliency or cloud burst management.

It’s claimed to be dead simple to use, safe, with data on the go and at-rest encrypted. Enterprises and service providers can use it. So what Actifio is doing here is broadening the customer base it addresses and looking to have service providers resell or use its offering, be a channel in other words.

The company got itself a quote to die for from customer Guillaume Meillat, senior global network and system administrator at Electrocraft:

“Protecting our critical ERP databases before was too costly and complex. When we looked at existing options such as Veeam and Commvault, none could deliver what we really needed, which was a fast and complete restoration of the application functionality, not just the data. Then we found Actifio One. [It] was the obvious answer, especially when we saw how simple the licensing model was, and were able to set it up in just 30 minutes.”

Give that man a free Actifio coffee mug 🙂

 

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