News Article

Lifescript Using Actifio Copy Data Virtualization

November 16, 2016

Actifio, Inc. announced that Lifescript, Inc., a digital publishing company, is using its platform to improve the resiliency and availability of its business build higher quality applications faster.

Lifescript operates website dedicated to women’s health, attracting an audience of over 15 million unique visitors per month and has become a health resource for women everywhere. As a digital publishing company, Lifescript’s revenue is generated from web traffic and visibility of their advertisers, so application up-time and performance are mission-critical. Every minute of potential downtime equates to lost business, as do application slowdowns. At the same time, Lifescript is under constant pressure to update and deliver new features for its applications that support content publishing, advertising, email marketing and lead generation for advertisers.

To assure the reliability of its platforms, Lifescript adopted the Actifio Copy Data Virtualization platform, first for backup and DR of its VMware and critical Microsoft SQL Server database environments. A major challenge was recovery of Lifescript’s databases, which are as large as 10TB in size.

Before, recovering a 10TB SQL database was like walking, compared to Actifio, which is like driving an Indy car,” said Jack Hogan, CTO, Lifescript.

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