"If I Knew Then..." Ash Ashutosh Interviewed by Crain's

“If I Knew Then…”

In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy.

The Mistake:

We were so delighted to see so many customers wanting to buy our stuff that we forgot to pay attention to the other metrics.

About five years ago, when our company was a few years old, … parts of the business were growing much faster than the rest of the business. We were pioneers in this market, and that’s the good news. But the bad news is we were growing so fast we didn’t take the time go back and repair some of those parts where the business wasn’t working.