The HDS strategy on copy data is similar to that of startup Actifio, which is off to a good start with its Protection and Availability Storage (PAS) appliances to limit data copies.
“We’re recognizing the same problem [as Actifio],” Moser said. “Actifio is trying to fix the problem in other environments while we’re doing it across our portfolio. They’re looking at fixing other people’s messes, while we’re trying to keep our systems clean.”
Ashish Nadkarni, IDC storage systems research director, said he expects to see other larger vendors go after the same problem. He also thinks HDIM could help Actifio because customers might be reluctant to adopt an approach supported by only one vendor, especially a startup.
“The problem of having too many copies is there,” Nadkarni said. “The question is, how do you tackle the problem? Only Actifio is making noise about it, but Hitachi, EMC, and others will say, ‘We are doing it our way.'”