The main concept in Actifio is that “Data is a strategic asset”
Something I had in my mind was presented by Ash Ashutosh in a clear way, at least for me: some years ago, business was driven by IT: IT moved at its own speed useful for cost saving, and the business followed it. Today, the process is inverted: Business drive IT, cost is nomore the driver but speed&agility are. Speed is set by business, and an army of inside developers could accomplish these needs, deploying on cloud. This last part can be summarized by an overused word: DevOps, together with analytics.