Actifio pioneers copy data management in a “no-box” zone

Not long after Actifio Inc. was founded in 2009, the company came to a critical realization.

The firm had pioneered the field of copy data management based on the premise that managing more data didn’t mean more storage and the best place to capture data was in backup using its software platform. Yet it also knew that data was a strategic asset and would only become more important as users migrated applications to the cloud infrastructure.

“We figured this out almost nine years ago,” said Ash Ashutosh (pictured), founder and chief executive officer of Actifio. “The use of data, which is what actual users see, has become one of the killer apps for anybody who is running a cloud. Right behind that, there’s an entire ecosystem around supplying that data to applications that becomes really important.”