I recently went to Actifio Data Driven 2018, Actifio’s global user conference held at the Fontainebleau Miami Beach. At Data Driven, Actifio’s customers and partners showcased how and why they use Actifio solutions. I had a number of key takeaways from the conference.
Actifio clearly understands the value and importance of data. This was not just another data protection company adopting the term “Data Management” to frame themselves as more than just backup and recovery. Data Driven 2018 demonstrated that Actifio understands that the value comes from how customers use the data, not just that the data is made available. In session after session and customer meeting after customer meeting, I saw how customers and partners discussed the uses of the data made available by Actifio. I was impressed by the real-world benefits that were highlighted by everyone.
Actifio is focused on working with partners to unlock the value of Actifio solutions for their customers. New partners such as Google Cloud Platform and IBM were leading participants at the show. Actifio and Google announced the new Actifio for Google Cloud Platform solution, which provides enterprise backup and disaster recovery capabilities to Google Cloud Platform for both on-premises and cloud-based workloads. And I would expect to see more announcements from Actifio in the future with even more partners.
Finally, in an extension of the value of data, Actifio highlighted how data itself is not information. Actifio founder Ash Ashutosh and ESG founder Steve Duplessie talked about the value of data and the future of data protection. They both highlighted that data only becomes information when you use it and analyze it. It’s not enough to simply have data, but it’s how you leverage it that drives differentiation. The ability to help customers drive that differentiation is what will keep Actifio ahead of its competitors. I’m certainly looking forward to see how Actifio continues to land these messages with their customers and bring the value of data to their businesses.
Article can be found on ESG’s Website