Actifio extends backup software on Google Cloud for ease and simplicity

By Mark Albertson, Silicon Angle

The field of copy data management may not always attract the greatest attention in the enterprise space, but it plays an increasingly important role for enterprises seeking to modernize and simplify infrastructure, especially in a hybrid world. One of the key companies in the space, Actifio Inc., specializes in copy data virtualization to improve infrastructure efficiency by reducing data duplication.

Last week, Actifio announced the availability of Actifio GO Backup-as-a-Service on the Google Cloud Platform. The software provides for simpler backup and restore, along with accelerated analytics and compliance initiatives without additional on-premises licensing.

“We take complex applications and make it look simple,” said Ashok Ramu (pictured), vice president and general manager of cloud solutions at Actifio. “That’s been our strength for the past nine years. The software as a service offering is about how to experience the same great Actifio technology with a push-button ease of use.”

Ramu spoke with Dave Vellante (@dvellante) and Stu Miniman (@stu), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the Google Cloud Next event in San Francisco. They discussed how Actifio’s technology meets enterprise needs and its reasons for partnering with Google (see the full interview with transcript here). (* Disclosure below.)