Ash Ashutosh, Actifio CEO: the transformation of businesses to digital enterprises has created radical changes in Datanomics, the economics of data over its life cycle.

As companies such as Netflix and Rosetta Stone transformed from DVDs and CDs to online data delivery models, their data footprint increased exponentially every year. In fact, digital transformation is increasing the data we store by over 2.5 exabytes every day. That’s equivalent to 530 million songs or 250,000 libraries of congress or 90 years of HD video! Each and every day. 100% growth every year.

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