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News Article

Actifio 6.0 delivers Enterprise Information Management Platform

August 20, 2013

Latest platform release expands support of business resiliency applications, adds application development & testing workflows, cloud service enhancements, enterprise mobility.

Actifio™ has announced a significant product release expanding the scope of Actifio as a strategic, application-defined copy data management platform. New features in Actifio 6.0 allow companies to manage data in ways that go beyond business resiliency applications – classic backup and business continuity use cases – to manage enterprise data access in ways that dramatically enhance business agility. The initial focus of these features is on the ability to instantly provision application data for self-service development and testing. In addition, Actifio 6.0 is optimized for cloud service providers to dramatically accelerate service introduction with less infrastructure and cost.

dcseurope_logoHighlights of the release include:

· Automated application development workflows for better apps, 300% faster
· Accelerated service introduction for Cloud Providers with 90% less infrastructure
· Anywhere access with mobile management apps for real-time IT monitoring
· Advanced SAP, Microsoft Exchange, SQL, HP-UX, AIX, IBM iSeries and Oracle Solaris Integrations

Actifio now protects 1000’s of enterprise applications, representing 396 petabytes for over 250 users in 22 countries around the world, making it the fastest growing storage company from inception, ever. The power of Actifio’s award winning Copy Data Storage platform lies in its ability to capture data from applications across the enterprise, minimize the movement of the data across the network, and optimize its storage in such a way that can reduce the overall cost of data management by up to 90%. Global CIO’s recognize the Actifio’s broad applicability beyond backup and business continuity and are selecting Actifio as a platform for building better apps faster. In addition, cloud service providers, which last quarter represented over 50% of Actifio’s bookings for the first time, recognize that the platform transforms the economics of their service delivery by allowing them to build and deliver more compelling cloud-based services in ways that are both faster and more capital efficient than ever before.

Better Apps Faster
Demand for new apps is increasing and the top priority is to develop new apps faster. Analysts estimate that as many as 2,000 mobile apps are released daily. According to IDC, the top reason for the growth of redundant copies of data, or copy data, are an increased number of apps and more copies per app created. In fact, 41 percent of Actifio customers stated the biggest copy data challenge is that development and test environments lack resources to keep up with new app demands, resulting in delays in provisioning production and database images for dev, test and quality assurance. (Source: TechValidate. TVID: D54-F93-B45)

Actifio 6.0 gives enterprises advanced integration between their infrastructure, enterprise apps and underlying databases for application-aware data management, self-service provisioning for development, on-demand test data creation for user acceptance and full app lifecycle protection. Enterprises can reuse the single, golden copy provided by Actifio to work from instantly refreshable, application consistent data, greatly accelerating development and testing. This is achieved through several new capabilities:
· On-demand, self-service app development – New role-based controls enable self-service provisioning of test instances, and LiveCloneTM and LiveCloneTM Layers provide space-efficient, live-updated independent virtual copies of data.
· Dev/Test workflows with consumer-grade simplicity – User-defined scheduled processing of copy data to streamline workflows for test & development, ETL, reporting, analytics and other business agility oriented processes.

“Copy data management is about way more than making backup more efficient,” said Ash Ashutosh, Actifio founder and CEO. “Once a customer’s protected their application data with Actifio, they can not only recover it, they can leverage it in ways that make the business more agile. With Actifio 6.0, we’re introducing new workflow tools and specialized features to transform the way DBA’s get their hands on the data they need to develop new applications, for example. And over the coming months you’ll see us refine and integrate similar features, to better support the use cases our customers are showing us every day.”

Better Clouds Faster
Cloud service providers are faced with a legacy deployment model that creates a business challenge. These include siloed infrastructures that create asset utilization challenges, heterogeneous environments that are complex and labor intensive, and high costs for delivering differentiated service levels and incremental services. The new release of Actifio for service providers delivers a “business-in-a-box” that transforms these underlying economics, which completes phase 2 of our cloud enablement program. This release also unites our Cloud Partner and Channel partner programs to be able to work together, globally in solving our users common copy data challenges.

New capabilities in Actifio 6.0 allow Cloud Service Providers to rapidly launch new services; including DevOps and dev/test services, backup/recovery and archive-as-a-service from a single platform. Specifically, new Actifio 6.0 features deliver on the following key service provider functional requirements:
· Multi-tenancy – Secure separation of tenants with custom-scoped SLAs, Resources, replication types and more
· On-Boarding – Data seeding, non-disruptive application/data migration, rich API for portal integration
· Billing/Reporting – Easy integration with existing billing systems through RESTful API, PostgreSQL queries; virtual reporting appliance included
· Security – Role-based access controls, encryption in flight, optional encryption at rest, and full audit logging

“We’re thrilled with the success our cloud service provider partners are having with their Actifio-based offerings,” said Actifio president Jim Sullivan. “Actifio 6.0 will provide them with the ability to deploy and commercialize market-differentiated offerings more quickly, while maintaining the simplicity of operations and capital efficiency that have become our hallmark.”

Deeper Business Resiliency
Actifio 6.0 delivers deeper application support across major enterprise platforms, including Microsoft SQL Server, Microsoft Exchange, SAP, Oracle, Solaris, HP-UX, AIX, and IBM iSeries. Actifio’s advanced integration now covers the majority of all enterprise applications providing deeper data protection and business continuity across the board.

“Actifio Anywhere”
In line with the growing trend towards the “consumerization” of enterprise IT, Actifio 6.0 now offers a powerful mobile management suite for iOS and Android devices that provides CIOs and IT administrators with real-time monitoring of their business SLAs wherever they are.

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