According to IDC, companies worldwide spend close to $44 billion on storage hardware and software to manage copy data. The copy data management market is estimated to grow 5.4% annually over the period 2013 through 2016. Actifio (Private:ACTIF) is a fast-growing company in this field that is expected to go public this year.
Waltham, MA,-based Actifio was founded in 2009 by Ash Ashutosh to address the issue of copy data management. While most companies were focused on managing the production data, there wasn’t much focus on managing copy data. After identifying this gap, Actifio went about creating a solution that allows copies to be stored efficiently and people to access information from the past more efficiently.
Their core product Actifio Copy Data Storage began by utilizing the trends of virtualization, storage commoditization and the shift from tape to disk media to create a storage service that could be achieved at lower costs while increasing performance and availability. The solution is based on patented Virtual Data Pipeline technology that offers the cloud or an on-premise approach, eliminating the siloed data storage method. It combines individual parts of the data life cycle under a single service-level agreement, thus reducing data management costs.