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Actifio is Born Global – Wall Street Journal Edition

Actifio had some nice coverage in the Wall Street Journal yesterday, focused on our global footprint and our decision to target global markets from the get-go. Unlike many companies that start in the U.S. and then move abroad, Actifio has been focused beyond the U.S. since inception. We call this being “Born Global” and it is part of our company’s strategy as well as our culture. We have the best people in the industry around the world and we are building a company to tackle the copy data problem worldwide.

From the Wall Street Journal article:

Ash Ashutosh, of Waltham, Mass, is an example of a U.S entrepreneur who is targeting overseas markets from the get-go…With his latest entrepreneurial effort—a data-storage software company called Actifio Inc.—he figured he should just begin to sell software abroad just a few months after launching.

Now, two and a half years later, Actifio is seeing half its 2012 sales come from places like Hong Kong, Austria, Singapore, Germany, Thailand and Japan. More than one third of its 196 employees are based overseas. Mr. Ashutosh is focused on setting up in India and China next year and is eyeing moves to South Africa and South America. “There was a time where the U.S. was the biggest market by a long shot,” he says. “The others may not be as big, but many are growing faster.”estentrepreneurial effort—a data-storage software company called Actifio Inc.—he figured he should just begin to sell software abroad just a few months after launching.

Ash goes on to discuss his approach for choosing new markets and how to handle the unique aspects of doing business in different countries. It’s a great piece. Read the full article here.