So what is copy data?

We all know there’s a storage explosion out there. But most people don’t realize what’s behind it.

There are two kinds of data driving the storage explosion inside your business:

  1. Production data, which is the real-time data created and used by business applications. This is a lot of data, and it’s growing at a linear rate that varies from business to business, but averages out to about 8%.
  2. Copy data, meaning the data created by all the business systems that make a copy of everything in production. Think backup, snapshot, disaster recovery, business continuity, test and development, analytics, information sharing, even compliance… The data created collectively by these systems grows at a geometric rate, depending on the number of these systems deployed in your environment.

So if copy data is the real problem, what’s the root cause?

In a nutshell… it’s that each of the data protection and recovery applications described above operates in an independent silo relative to the others. Think about that for a second. Isn’t it odd? Each of these vertically integrated application infrastructures basically performs the same four operations: Copy, Store, Move, and Restore. Why maintain so many individual tools, each independently copying, storing and moving redundant data and restoring overlapping information?

Doing so results in an average of 13-120 excess duplicate copies of data, align with a massive increase in your required storage footprint, bandwidth requirements, backup windows, labor intensity, and just plain complexity.

According to IDC, most companies are already spending over 5 times more on the hardware to support copy data. And they predict that during this year, the total cost of supporting copy data will surpass that of supporting the production data that copy data is intended to protect.

Is it us… or is that crazy?

Introducing Actifio.

Actifio is radically simple copy data management. We address the storage explosion with a totally new approach to managing copy data across your enterprise… essentially virtualizing your disparate protection and availability storage applications into a single data management appliance that lets you recover anything instantly, for up to 90% less.

Actifio Copy Data Storage (CDS) eliminates siloed data protection applications, virtualizing data management to deliver an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure.

Sound too good to be true?

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