Enterprise Conversations

As we have customer conversations about data virtualization - smart data - a predictable pattern emerges. Discussions turn quickly from cost, to speed, to operational simplicity, and a desire to capture the value of cloud operating models. For enterprise leadership, the transformational benefits of cloud and virtual environments are viewed as an essential competitive lever. That has them searching to satisfy requirements for data movement - mobility, agility, migration, and consolidation. Most often they’re already underway with virtualized compute and networking. But now they’ve encountered the data challenge – exploding expense for too many data copies with no acceptable way to directly manage data access and movement. Their drive to transform has hit a serious roadblock.

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Insurance Insurance

Insurance companies need insurance. In effect, that’s how they look at us. Every Insurance business needs to protect their data efficiently and economically. They also need to comply with seemingly endless streams of new and existing regulations. All of them dense. Of course they’re usually in business to make a profit so they need to do that while grooming their public image, managing risk, and taking advantage of every opportunity to grow.

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Smart Data; An Out of Box Experience

No surprise, business is going to the cloud. Forbes cites recent 451 research predicting that “Within two years, 34% of enterprises will have 60% or more of their applications on a cloud platform and 47% of marketing departments will have 60% or more of their applications on a cloud platform.” But to achieve true cloud-based IT, data and storage are still the last frontier. Enterprises want to put data and applications in the cloud but still need to flexibly control, move and manage their data. The revelation for many comes in the moment they understand that their storage solution no longer comes from acquiring another box. The solution requires a dual application and data focus. The challenge is finding how to bind their data and applications and reliably manage all at scale.

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In our self-interest

When the green IT buzz first broke it was all about how enterprise data centers could be made more efficient. We heard about better building design, standards of measurement, improved hardware and software functionality with better automation for management. (The Green Grid continues some wonderful work here.)

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More

Suppose we frame a question selfishly. If you started a sentence with “I would like more…” How would you finish it? Fast reactions for the business minded might be: “insight” “time” or “revenue.” At a personal level, the words might be “love”, “money”, “laughter”, pie, or “Avengers sequels.” On the flip side, the list may be much longer “I would like less…” “expense”, “complexity”, “posturing”, “pollution”. And if you knew just how to lessen those items, you’d do it. Right?

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Elements of DevOps: Cost

Cost is always an essential element. And it’s not unusual for customers to see expected costs for projected storage additions evaporate after an Actifio deployment. It typically starts first in the realm of excess copy data being eliminated from backup or disaster recovery.

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Copy data belongs in the cloud. Manage it there with Actifio.

We made two big press announcements today, something we rarely do. The first launched Actifio Sky for AWS, a new offering available on the Amazon Web Services Marketplace that will let customers virtualize their copy data right within the Amazon cloud. The second announced a relationship with Google Cloud Platform that will make their Cloud Storage Nearline service available as a one-click vaulting option from directly within the Actifio platform.

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Elements of DevOps: Control

The third of our four essential application development elements is Control. It means quite simply that data is available to authorized users for sanctioned purposes and fully restricted from any unauthorized use or for any unauthorized purpose.

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Elements of DevOps: Quality

The transition of application development to a comprehensive DevOps environment is a natural but not necessarily smooth progression and Quality is no less important than Speed. The intent is simple; accelerate quality software development. Catch and fix bugs early. Minimize last minute surprises. Release products on time.

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Elements of DevOps: Speed

Classical elements were once seen across many cultures as the vital parts and principles that govern the fundamental distillation of everything essential to life. In western culture those elements were Earth, Air, Fire and Water. The concept helped philosophers to organize their worldviews – to think about what is important and create a construct for understanding the world.

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