Actifio.
Radically Simple Copy Data Management.

Actifio is radically simple copy data management. Our technology replaces any or all of the siloed data protection and availability storage applications you might be using today – backup, snapshot, business continuity, disaster recovery, test & dev, analytics, and anything else that creates copies of your production data – with a single, complete storage system, purpose-built to manage copy data. Doing so delivers recovery times in minutes instead of hours, even for large scale application data sets, while slashing total cost of ownership by as much as 90% versus the traditional model.

Actifio transforms data protectionActifio pioneered the industry’s first storage system optimized for managing copies of production data, eliminating redundant silos of IT infrastructure and data management applications.

Here’s how it all started.

Rethinking The Enterprise Storage Problem

As the transformation of datacenters to virtualized and Cloud architectures was gaining steam in 2009, our Founder Ash Ashutosh observed how little storage technology had evolved to keep up with the new business requirements. He’d know… having spent 25 years in the business, most recently as the Chief Technologist at HP storage, and before that as the Founder of AppIQ.

Digging into the numbers revealed a surprising insight: over two-thirds of storage capacity was being used to store copies of data, rather than production originals. There were copies for data protection, copies for business continuity, another for disaster recovery, more for analysis, archiving etc. etc. Organizations had reached the point where they were spending more to manage the copies of their “stuff” than they were to manage their actual “stuff.” And that seemed crazy.

Actifio Copy Data Storage (CDS) began with the goal of starting fresh, of changing the rules of data management for a world where copies had become the driver of the storage explosion. The convergence of three sweeping paradigm shifts – Virtualization, storage Commoditization, and the shift from tape to Disk Media – had collectively created the potential for a new approach to radically simplify data management, driving down costs while increasing performance and availability.

The 5 New Rules

1. Eliminate siloed systems.

Virtualize data protection and availability applications, by performing the basic functions common to them all: copy, store, move, and restore. Build one system, driven by simple SLAs, and backed with storage from any vendor. That means less software to support, fewer licenses to buy, no integration nightmares, no vendor lock-in, and a big drop in operational complexity.

2. Don’t store something again if you already have it.

Seems basic, right? But providing global de-duplication of copy data results in the need to move up to 70% less data across your network, not to mention 95% less data to store wherever you want it stored, and up to a 90% reduction in TCO.

3. Design a solution that’s application centric.

Actifio was designed to protect data at the application level. That empowers customers to create different SLA’s for each application, and aligns IT professionals more closely with the needs of the business.

4. Build a fully functional storage system, to enable instant access.

Actifio CDS lets you mount copy data directly to any server, regardless of its size. You can also clone or restore data, as you would with conventional storage applications. But you can take your sweet time doing those things if your production system just keeps right on running off the Actifio-powered copies.

5. Make it radically simple to deploy, manage, and integrate the solution.

Enterprise storage is too hard, too complicated, too expensive. Simplicity lowers operational cost, improves RPO/RTO, and liberates people from the tyranny of Big Storage. Buying Actifio is simple. Deploying it is too. And using it is easy and intuitive, for anyone who can use a Mac.

Originally written by Ash Ashutosh on
a yellow legal pad. More or less.

And that’s how it all started.

Today, Actifio Copy Data Storage (CDS) is based
 on patented Virtual Data Pipeline™ (VDP) technology, delivering dramatically enhanced business availability by eliminating backup and restore windows, and by creating virtual point-in-time copies of data on-demand for use by any business application. Actifio provides the most efficient way to manage data growth while solving your biggest IT challenges around information protection and availability.

Actifio has helped liberate IT organizations and service providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. The company is headquartered in Waltham, Mass., with offices around the world.

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