Michael Troiano Named Actifio Chief Marketing Officer

Actifio Taps Award-Winning Marketer and Technology Entrepreneur to Build Next Great Enterprise Storage Brand

WALTHAM, Mass., May 14, 2012 (BUSINESS WIRE) — Actifio(TM), the Protection and Availability (PAS) storage company, today announced the appointment of Michael Troiano — a highly respected advertising executive and technology entrepreneur — to Chief Marketing Officer (CMO). Troiano, most recently a principal of Holland-Mark, a leading independent Boston-based advertising and strategic marketing firm, is a respected technology entrepreneur who successfully led firms including Ogilvy & Mather Interactive, Primix Solutions, matchmine and the Interactive division of venture-funded startup m-Qube. As CMO of Actifio, Troiano will oversee global marketing including product marketing, customer programs, digital and social marketing, public relations, events, advertising and sales promotion.

Troiano’s appointment coincides with accelerating domestic and international user adoption of Actifio’s PAS platform, which has enabled the firm to double revenues for seven consecutive quarters and expand in key regions across Europe, Asia/Pacific and the Middle East. Today, Actifio’s PAS platform is used by hundreds of customers and sold by more than 100 value added resellers worldwide.

“Mike joining as our CMO is a huge win for Actifio users, partners and team members as we reach the next stage of growth and make the PAS platform the #1 backup, disaster recovery and cloud-based data management choice for enterprises and service providers worldwide,” said Actifio CEO Ash Ashutosh. “As we rapidly scale the company, Mike’s deep brand-building expertise coupled with is proven track record of putting technology companies on the map makes him the ideal fit for Actifio.”

Prior to joining Holland-Mark, Troiano was the CEO of matchmine, developer of a media discovery network that enabled users to capture media preferences and use them to uncover new content across the web. Before that, he served as general manager of m-Qube, a mobile marketing pioneer that was sold to VeriSign in one of the largest Boston venture capital exits of 2006.

“I’m really excited to join a team already packed with former CEOs I like and respect, in a business that already has such great momentum,” said Troiano. “Together, I’m confident we can do a much better job telling the Actifio story, as the first step toward building an enterprise storage brand for the 21st century and beyond.”

Troiano spent his early career at top advertising agencies including McCann-Erickson and Foote, Cone & Belding, eventually becoming CEO of Ogilvy & Mather Interactive in 1995. He co-founded New York-based strategic Internet services firm Brandscape in 1996 and merged it with Primix, a leading systems integrated where he became president.

A respected industry thought leader on the topics of branding, entrepreneurship and social marketing, Troiano is ranked among the top one percent of the most influential on Twitter. He serves as a TechStars mentor and as an advisor to Boston start-ups including BostonInno, Blank Label, Quant5, Weather Mob, CoachUp and Kibits. He is a graduate of Cornell University and Harvard Business School.

About Actifio

Actifio, the Protection and Availability Storage (PAS) platform company, pioneered the industry’s first storage system optimized for managing copies of production data, eliminating redundant silos of IT infrastructure and data management applications. By introducing virtualization into data management, Actifio delivers an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure and reduces costs by 10X. Actifio has helped liberate IT organizations and service providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass. with offices around the world. For more information, please visit: http://www.actifio.com

Copyright (C) 2012 Actifio, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

SOURCE: Actifio

fama PR
Gail Scibelli, +1 617-986-5019
actifio@famapr.com

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Leading Analyst Firm Names Actifio a ‘Cool Vendor’ in Storage Technology

With the Protection and Availability Storage (PAS) Platform, Actifio Is
Recognized by Firm for Innovative Storage Capabilities

WALTHAM, Mass. – May 7, 2012 – Actifio™, the Protection and Availability Storage (PAS) platform company, today announced it was chosen as one of Gartner’s Cool Vendors in Storage Technologies1 for 2012. Actifio PAS is a single, virtualized storage system for backup, disaster recovery, business continuity and test/development, delivering instant access to information at 90 percent lower cost than the traditional tools. Actifio PAS optimizes the management of copies of data, by capturing data once and re-using it for multiple applications, eliminating backup software and its associated backup and restore windows, individual point tools for replication, and test and development. Gartner researched a number of emerging companies and selected five it felt “provide innovative storage capabilities and/or contain the costs associated with storage and storage management.”

Actifio PAS is the industry’s first storage platform to introduce virtualization into data management addressing IT’s most pressing challenges – backup, disaster recovery, business continuity, test and development, analytics and compliance. By virtualizing the management and retention of data, the Actifio PAS platform transforms the chaos of multiple silos of data, infrastructure and single function point tools into one, radically simple, Service Level-driven solution that results in 10X reduction in costs.

“We believe being named a Cool Vendor by Gartner confirms what Actifio users having been experiencing for several years – a radically simple approach to backup, disaster recovery, business continuity, and test and development,” said Ash Ashutosh, founder and CEO of Actifio. “End-to-end virtualization of the IT stack delivered by Actifio’s PAS Platform is key to transforming IT into a cloud service, private or public, delivered at an unprecedented low cost point. We’re honored to be recognized by Gartner and for being named in this year’s Cool Vendors report.”

Disclaimer: Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1 – Gartner, Inc., “Cool Vendors in Storage Technologies, 2012,” April 2012 by Dave Russell

About Actifio
Actifio, the Protection and Availability Storage (PAS) platform company, pioneered the industry’s first storage system optimized for managing copies of production data, eliminating redundant silos of IT infrastructure and data management applications. By introducing virtualization into data management, Actifio delivers an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure and reduces costs by 10X. Actifio has helped liberate IT organizations and service providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass. with offices around the world. For more information, please visit: http://www.actifio.com

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Copyright © 2012 Actifio, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

Media Inquiries:
Liz Campbell
fama PR
Phone: +1 617-986-5009
Email: actifio@famapr.com

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News-Press & Gazette Co. (NPG) Breaks into Cloud Data Management Service Market in 60 Days Using Award-Winning Actifio PAS Platform

NPG deploys Actifio Protection and Availability Storage (PAS) Platform Integrated with IBM Hardware to accelerate delivery of Cloud Backup, Disaster Recovery and Test and Development services

Waltham, Mass. and St. Joseph, Missouri – April 18, 2012 – Actifio, the Protection and Availability Storage (PAS) platform company, today announced that News-Press & Gazette Co. (NPG) recently launched a new suite of cloud services based on Actifio’s PAS platform integrated with IBM hardware. The solution from Actifio and IBM enables NPG to offer multiple Cloud services – including instant backup, disaster recovery, and test and development – from a single virtualized platform while reducing capital expenses by up to 90 percent. NPG is now able to accelerate delivery of cloud services for its customers while delivering critical data management services at a compelling price point and an attractive cost structure.
To date, service providers and Value-Added Resellers (VARs) have not been able to deliver on the economic promise of the cloud due to their reliance on legacy technologies and IT architectures that create silos of physical infrastructure and applications. By combining server, storage and data management virtualization technologies with a purpose-built Service Level Agreement (SLA)-driven operational model, Actifio and IBM remove the cost, operational and complexity barriers that have prevented partners from providing in-demand cloud-based storage solutions to their clients.

With Actifio PAS in place, NPG has accelerated its service provider business by targeting the needs of companies ranging anywhere from enterprise class to local small and mid-size businesses. Companies need cost-effective disaster recovery-on-demand, backup-as-a-service, data access on-demand and business continuity without the expense of opening and managing their own data center location.
Since 1845, NPG has delivered news and information to customers across the Central and Western United States. Its properties include daily and weekly newspapers in Missouri and Kansas, and 14 broadcast outlets consisting of radio and television stations in California, Idaho, Oregon, Colorado and Texas. In an effort to diversify its business and leverage an extensive network infrastructure and extremely talented IT staff after divesting its 45 year old Cable/ISP business that served over 83,000 customers, NPG selected Actifio PAS as the technology enabler for new, managed and self-service cloud data management solutions.
“Actifio’s turn-key solution enabled us to very quickly deliver multiple data management cloud services that are in high demand in our key markets. With its easy-to-use interface, Actifio PAS enabled us to capitalize on the huge market demand for cloud services – without being chained to legacy technology and infrastructure,” said NPG Executive Vice President and Chief Technology Officer Liam Catherall. “By leveraging Actifio’s PAS, we were able to break into the cloud data management service market and build out differentiated services easily without technology constraints in only 60 days.”

NPG customers can leverage these cloud services to enhance overall data protection capabilities across their organizations while dramatically improving data protection services – without the added expense of opening and managing a second data center location.

“2012 is the year of cloud data management – especially for service providers,” said Ash Ashutosh, CEO, Actifio. “They need to respond to the overwhelming user demand to transform IT into a service and drive down operational and capital costs. The Actifio PAS platform and IBM partnership allows them to meet this market need for cloud services and deliver a fundamental transformation of IT as a service.”

About Actifio
Actifio, the Protection and Availability Storage (PAS) platform company, pioneered the industry’s first storage system optimized for managing copies of production data, eliminating redundant silos of IT infrastructure and data management applications. By introducing virtualization into data management, Actifio delivers an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure and reduces costs by 10X. Actifio has helped liberate IT organizations and service providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass. with offices around the world. For more information, please visit: http://www.actifio.com

About NPG Co.
The roots of the News-Press & Gazette Co., or NPG Co., stretch back to the days of the Wild West in St. Joseph, Missouri, with the publication of the first Gazette in 1845. Headquartered today in St. Joseph, the company has been owned and operated since the 1950s by the Bradley family, now in its fourth generation. Still going strong in the newspaper business, the NPG family now includes broadcast operations, spanning several states, and commercial printing. This diversification provides a solid foundation for growth. Yet, the company takes greatest pride in the quality of its employees — those who have contributed to its past successes, individuals and teams working tirelessly to help the company to grow and innovate today and those just joining NPG and will carry us into the future.

Copyright © 2012 Actifio, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

Contact:
Mike Reilly
fama PR
actifio@famapr.com
617-986-5008

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Boston University Medical Campus Cures Backup Software Pain with Actifio PAS Platform

Actifio Protection and Availability Storage (PAS) Platform Delivers Efficient Backup and Recovery Solution for Life Sciences IT Environment

WALTHAM, Mass. – April 9, 2012 – Actifio™, the Protection and Availability Storage (PAS) platform company, today announced results of its deployment at Boston University Medical Campus (BUMC) where it helped to gain control over its diverse, heterogeneous IT infrastructure. By virtualizing the management and retention of data, Actifio PAS provides BUMC with a simple, flexible and reliable solution capable of supporting backup and recovery requirements in any physical, virtual or hybrid IT environment.

Unlike most corporate environments where a central IT department can dictate software, hardware, operating systems and other standards, academic research requires flexibility that allows each individual laboratory to purchase and implement its own technology. As labs are awarded grants for new research, they quickly move to new projects and purchase new equipment to support their work. As a result, protecting previously generated data, and related copies of that data for backup and disaster recovery efforts, in countless different formats and standards becomes a burdensome task.

“There’s no way to predict what type of equipment a lab might purchase a week or a month from now, or what sorts of data will be generated and need to be stored and managed. However, we still need to support whatever equipment they choose,” said Dr. John Meyers, assistant professor of medicine and director of technology at BU School of Medicine’s Department of Medicine. “The traditional enterprise-class data backup and recovery solutions we considered were often really good at one thing, but weren’t able to scale across our diverse and increasingly complex infrastructure. Actifio, with its innovative use of virtualization technology, easy-to-use interface, and ability to streamline data management without dragging down bandwidth, was the only viable solution.”

Click here for a video of Dr. Meyers talking about his Actifio Solution

With Actifio PAS, BU Medical Campus found a single product able to support all of its equipment, from different types of stand-alone legacy servers including Windows and Sun Solaris machines, to new virtual servers. Before Actifio, the only way BUMC could backup data was by using individual tape solutions on a scattered collection of servers and storage solutions that were housed in multiple labs and managed by many different people. Replication wasn’t an option because it requires an identical cluster of hardware from the same vendor in another building or campus, which is costly and taxing on network bandwidth. As a result, when the Medical Campus moved to consolidate its diverse infrastructure into a central location that includes legacy servers and new virtual servers assigned to individual labs, Actifio PAS became a critical component of its modern data center management strategy and enabled it to eliminate traditional backup software.

“IT organizations within world-class academic and research-based institutions such as BU Medical Campus struggle every day to store large amounts of data and to effectively manage, protect and analyze it,” said Ash Ashutosh, CEO, Actifio. “We built the PAS Platform to be a flexible solution that could easily scale with our customers’ data management and storage needs, a perfect fit for the Medical Campus. We look forward to expanding the scope of our relationship and evolving to help address the unique IT challenges scientists face when working to make discoveries in the life sciences.”

By virtualizing the storage and management of data, Actifio PAS minimizes storage space and network bandwidth. In addition, Actifio only requires users to manage two core concepts– applications and Service Level Agreements (SLAs). Users simply select an application and set an SLA tailored to its specific needs. For example, systems that are accessed infrequently and exist to house legacy data can be set to backup once per day or once per month. On the other hand, critical systems that change more rapidly can have hourly snapshots and frequent backups.

Click here for a video of Dr. Meyers talking about his Actifio Solution

About Actifio
Actifio™, the Protection and Availability Storage (PAS) platform company, pioneered the industry’s first storage system optimized for managing copies of production data, eliminating redundant silos of IT infrastructure and data management applications. By introducing virtualization into data management, Actifio delivers an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure and reduces costs by 10X. Actifio has helped liberate IT organizations and services providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass. with offices around the world. For more information, please visit: http://www.actifio.com.

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Copyright © 2012 Actifio, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

Media Inquiries:
Mike Reilly
fama PR
Phone: +1 617-986-5008
Email: actifio@famapr.com

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Actifio Shifts Cloud Data Management Services Paradigm at NaviCloud Expo

Actifio President Jim Sullivan to Discuss How Protection and Availability Storage (PAS) Platform Enables NaviSite’s Next-Generation Cloud Data Management Services

WALTHAM, Mass. – April 2, 2012 – Actifio™, the Protection and Availability Storage (PAS) platform company, today announced details of its participation at the NaviCloud Expo, being held April 4-5 in Beverly Hills, Calif. by NaviSite, a Time Warner Cable Company. In addition to being a Platinum sponsor of the event, Actifio will also participate in a panel discussion focused on changing paradigms associated with the delivery of data protection, business continuity and disaster recovery services in the cloud.

As cloud services have evolved to provide more flexible, economical and scalable solutions, companies are realizing that the cloud can be leveraged to fully protect their business. In the panel session titled, “Business Continuity and Disaster Recovery: Changing the BCDR Paradigm with Cloud,” Actifio President Jim Sullivan will discuss how end-to-end virtualization of the IT stack delivered by Actifio’s PAS Platform is key to transforming IT into a cloud service delivered at an unprecedented price.

Actifio recently announced a partnership with IBM to help service providers deliver cloud data management services cost effectively. The solution from Actifio and IBM enables providers to offer multiple cloud services – including instant backup, disaster recovery, business continuity, and test and development – from a single virtualized platform while reducing capital expenses by up to 90 percent. Providers are now able to accelerate delivery of cloud services for clients while delivering critical data management services at a compelling price point and an attractive cost structure.

“NaviCloud Expo is an excellent opportunity to highlight innovations in cloud data management for our partners and end users,” said Ash Ashutosh, CEO, Actifio. “We know that service providers are under tremendous pressure to deliver highly valuable cloud services but have been limited by the existing tools and infrastructure. Actifio allows service providers like NaviSite to deliver differentiated data management services quickly and cost-effectively.”

To date, service providers have struggled to deliver on the economic promise of the cloud due to their reliance on legacy technologies and IT architectures that create silos of physical infrastructure and applications. By combining server, storage and data management virtualization technologies with a purpose-built Service Level Agreement (SLA)-driven operational model, Actifio removes the cost, operational and complexity barriers that have prevented partners from providing in-demand cloud-based storage solutions to their clients.

Several weeks ago, NaviSite launched a new self-service backup capability for its NaviCloud Appcenter to enable easy scheduling of de-duplicated VM backups and rapid data protection for virtual machines. This capability is enabled through the tight integration of Actifio’s PAS platform with the NaviCloud portal.

“NaviSite has always been a leader in delivering innovative cloud services, and PAS is enabling us to continue that commitment to the market,” said NaviSite’s Chief Technology Officer Denis Martin. “By collaborating with Actifio, we can offer a wide range of cloud storage services cost-effectively to end-users while realizing strong margins and improved service level agreements associated with cloud applications. We are excited to have Actifio as a platinum sponsor at the NaviCloud expo”

For more information on Actifio PAS, visit Actifio’s booth at the NaviCloud Expo, or visit http://www.actifio.com/solutions/service-providers.

About Actifio
Actifio, the Protection and Availability Storage (PAS) platform company, pioneered the industry’s first storage system optimized for managing copies of production data, eliminating redundant silos of IT infrastructure and data management applications. By introducing virtualization into data management, Actifio delivers an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure and reduces costs by 10X. Actifio has helped liberate IT organizations and service providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass. with offices around the world. For more information, please visit: http://www.actifio.com

About NaviSite
NaviSite, Inc., a Time Warner Cable Company (NYSE:TWX), is a leading worldwide provider of enterprise-class, cloud-enabled hosting, managed applications and services. NaviSite provides a full suite of reliable and scalable managed services, including Application Services, industry-leading Enterprise Hosting, and Managed Cloud Services for organizations looking to outsource IT infrastructures and lower their capital and operational costs. Enterprise customers depend on NaviSite for customized solutions, delivered through a global footprint of state-of-the-art data centers. For more information about NaviSite’s services, please visit www.navisite.com.

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Copyright © 2012 Actifio, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

Media Inquiries:
Gail Scibelli
fama PR
Phone: +1 617-986-5019
Email: actifio@famapr.com

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Actifio Protection and Availability Storage (PAS) Enables WattMaster Controls to Reverse Data Explosion and Eliminate Backup Software

Leading HVAC Control Manufacturer Solves Critical Backup, Data Growth and Disaster Recovery Challenges with Breakthrough Turnkey Data Management Solution

KANSAS CITY, MO. – March 26, 2012 – Actifio™, the Protection and Availability Storage (PAS) platform company, today announced that WattMaster Controls, Inc. has solved its most pressing data management challenges while implementing full disaster recovery with the award-winning PAS appliance. With its corporate data doubling in size every nine months since 2007, WattMaster leveraged Actifio to reverse their data explosion and eliminate their backup software and recovery windows.  Click here to view a video of Wattmaster.

Founded in 1977, WattMaster has established itself as a leader in electronic controllers, growing its product line to include energy management systems and complete building automation systems along with OEM controls for many major HVAC manufacturers and industrial automation companies. With their rapid business expansion, the amount of digital files and corporate data has skyrocketed along with the increased requirement for data protection and disaster recovery.

“Our business has expanded dramatically over the past ten years, and as such, our digital assets have grown exponentially,” said WattMaster CEO Michael Hobbs. “To accelerate the development of new product lines while managing our business more efficiently, we needed to find a better way to protect our intellectual property data without squandering critical IT resources. Fortunately, we discovered the Actifio PAS platform – which carefully safeguards our data while more than doubling the productivity of our IT team and significantly reducing overall data management costs.”

WattMaster installed the Actifio PAS platform and within a few short weeks completely eliminated their backup software and the associated backup and restore windows while also implementing data replication for disaster recovery. This enabled WattMaster to solve three data management challenges with a single turnkey solution.

“With Actifio PAS installed, I can sleep better at night knowing that our data can be restored and brought back online quickly and efficiently,” said Carlo Vasalle, senior IT manager, WattMaster. “With its intuitive user interface, the PAS platform is so easy to use that any one of my technicians can easily restore and bring data back online within minutes or a few short hours at the most. It is a highly versatile appliance that solves multiple data management challenges simultaneously.”

The Actifio PAS platform is optimized for managing copies of production data, eliminating redundant silos of infrastructure and data management applications. By virtualizing the management and retention of data, Actifio transforms the need for multiple data silos and point tools deployed for backup, disaster recovery, business continuity, compliance, analytics and test and development into one SLA-driven, virtualized Protection and Availability storage device.

“Backup software as we know it, is dead – obsolete,” said Ash Ashutosh, founder and CEO of Actifio. “With organizations virtualizing servers in the data center, it is time to revisit the arcane practices of backup, disaster recovery and business continuity. By getting rid of the complex, expensive and inflexible collection of multiple point tools, organizations like WattMaster are rapidly embracing Actifio PAS to achieve the benefits of virtualization – enhanced business availability, vendor independence and improved utilization, all at a significantly lower cost.”

About WattMaster Controls, Inc.
WattMaster Controls, Inc. was founded in 1977, primarily to build electronic controllers for Tempmaster Corporation’s line of air distribution equipment and systems. The Company continued to expand its product line to include energy management systems, and later, complete building automation systems. WattMaster has also been very involved in the design and production of OEM controls for many major HVAC manufacturers and industrial automation companies. WattMaster continues to grow and expand its product lines to meet the demands of the rapidly changing HVAC industry. For more information about the company, please visit www.wattmaster.com

About Actifio
Actifio, the Protection and Availability Storage (PAS) platform company, pioneered the industry’s first storage system optimized for managing copies of production data, eliminating redundant silos of IT infrastructure and data management applications. By introducing virtualization into data management, Actifio delivers an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure and reduces costs by 10X. Actifio has helped liberate IT organizations and service providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass. with offices around the world. For more information, please visit: http://www.actifio.com

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Actifio Named OnDemand Top 100 Winner by AlwaysOn

Leader in Protection and Availability Storage (PAS) Recognized for Eliminating Backup Software and Delivering on the Economic Promise of Cloud Data Management Services

WALTHAM, Mass., March 21, 2012 – Actifio™, the Protection and Availability Storage (PAS) platform company, today announced that it has been chosen by AlwaysOn as an OnDemand 100 winner. Actifio was specially selected by the AlwaysOn editorial team and industry experts from hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Inclusion in the OnDemand 100 signifies Actifio’s leadership among peers and game-changing approaches and technologies poised to disrupt existing markets and entrenched players.

“There’s a transformation underway where companies struggle to deliver IT as a service. To this point, it’s been a slow road because there has been little economic value due to the high infrastructure costs required to securely deliver data protection, business continuity, disaster recovery and test and development in the cloud ,” said Ash Ashutosh, CEO of Actifio. “2012 is the year when the critical mass of technologies and market momentum comes together to deliver on the promise of the cloud. End-to-end virtualization of the IT stack delivered by Actifio’s PAS Platform is key to transforming IT into a cloud service, private or public, delivered at an unprecedented low cost point, We’re honored to be recognized by organizations like AlwaysOn for highlighting this fundamental shift in IT.”

By virtualizing the management and retention of data, Actifio PAS captures data once and reuses it for multiple applications. This eliminates the need for multiple data silos and point tools, replacing them with one SLA-driven, virtualized Protection and Availability storage device. As a result, data is copied, stored and moved less, driving capital expenses down by up to 90 percent and improving bandwidth utilization. This gives managed, cloud or application services providers the ability to leverage economies of scale and overcome vendor and technology dependencies to finally deliver new data management services that were previously not possible.

“Digital information has expanded exponentially during the past year. As the emergence of robust, innovative apps needed to manage this information continues, a complex world of interconnected business intelligence and ideas is being created at a new macro level,” says Tony Perkins, founder and editor of AlwaysOn. “This year’s OnDemand 100 winners are continuing to use disruptive technology and ideas to merge valuable legacy data and systems with new, vital streams of information. The results are being deployed in the cloud by any number of SaaS products and services, changing the way all business coexist. The OnDemand 100 continues to represent some of the highest-growth opportunities in the private company marketplace.”

Actifio and the OnDemand Top 100 companies will be honored at AlwaysOn’s OnDemand event on April 4th, 2012, at Hewlett-Packard’s Executive Briefing Center in Cupertino, CA. This two-and-a-half-day executive event features CEO presentations and high-level debates on how the Internet is disrupting how companies—from small businesses to large enterprises—create, store, distribute, analyze, and take advantage of their mission-critical data.

About Actifio
Actifio, the Protection and Availability Storage (PAS) platform company, pioneered the industry’s first storage system optimized for managing copies of production data, eliminating redundant silos of IT infrastructure and data management applications. By introducing virtualization into data management, Actifio delivers an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure and reduces costs by 10X. Actifio has helped liberate IT organizations and service providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass. with offices around the world. For more information, please visit: http://www.actifio.com.

About AlwaysOn
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

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CONTACT:
fama PR for Actifio
Danielle Millerick
617-986-5030
Danielle@famapr.com

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Actifio CEO Examines Impact of Disruptive Technology at the Future of Enterprise IT Conference

Tech Disrupters Panel to Discuss Investment and Innovation Opportunities Related to the Impact of Big Data Explosion and Cloud Computing’s Impact on Traditional Data Management and Storage Architectures

WALTHAM, Mass. – March 19, 2012 – Actifio™, the Protection and Availability Storage (PAS) platform company, today announced details of its participation at the “Future of Enterprise IT” conference in Boston, hosted by Pacific Crest Securities. The event draws leading investment companies that view this event as an important opportunity to connect with some of Boston’s most innovative technology companies. Ash Ashutosh, founder and CEO of Actifio, will present on the “Tech Disrupters” panel.

The conference is scheduled for Tuesday, March 20, 2012 from 8:00 a.m. to 4:00 p.m. The “TechDisrupters” panel takes place from 2:00-3:00 p.m. at the UMass Club Boston at 225 Franklin Street, 33rd Floor in Boston. This is an invitation-only event; for more information, please visit http://www.pacificcrest.com

As part of the Tech Disrupters panel, Ashutosh will discuss trends impacting the future of IT, specifically examining the data management and infrastructure demands that will shape the future of enterprise storage, backup, disaster recovery and business continuity, including the impact of cloud computing and Big Data.

The way many companies store and protect data today is inefficient—requiring redundant copies to be stored across an organization. Using separate solutions for backup, disaster recovery, analytics and other functions, it’s not uncommon for a company to store 120 copies of the same data, stretching processing power, network bandwidth and storage resources, and crippling IT budgets.

Actifio is driving the next wave of storage innovation by radically simplifying the way data is managed and protected by consolidating and transforming backup, disaster recovery, business continuity, compliance, analytics, and test and development tools into one SLA-driven, virtualized Protection and Availability storage device. The award-winning Protection and Availability Storage (PAS) platform is recognized for the innovative use of virtualization that can reverse the data explosion and shrink enterprises storage requirements, saving organizations up to 90% on the total cost of their data management solutions.

About Actifio
Actifio, the Protection and Availability Storage (PAS) platform company, pioneered the industry’s first storage system optimized for managing copies of production data, eliminating redundant silos of IT infrastructure and data management applications. By introducing virtualization into data management, Actifio delivers an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure and reduces costs by 10X. Actifio has helped liberate IT organizations and service providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass. with offices around the world. For more information, please visit: http://www.actifio.com

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Copyright © 2012 Actifio, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

Media Inquiries:
Danielle Millerick
fama PR
Phone: +1 617-986-5030
Email: actifio@famapr.com

Posted by andrew.gilman | 0 comments

Spectrami delivers Actifio Protection and Availability Storage (PAS) Platform to the Middle East

Leading Distributor Joins Actifio Global Partner Program to Deliver Next-Generation Data Management Solution

Dubai, UAE, 12, March, 2011 – Spectrami, a leading value added distributor, today announced that it has signed an agreement with Actifio™, the Protection and Availability Storage (PAS) platform company, to distribute its next-generation data management solutions across the Middle East region. As the industry’s first storage platform to apply the benefits of virtualization to eliminate redundant silos of IT infrastructure and data management applications, the PAS platform is realizing rapid adoption by organizations across the Middle East.

Last fall, the radically simple PAS platform revitalized the North American data management and storage industry – driving the shift away from reliance on costly point tools used for backup, disaster recovery, deduplication and business continuity. To date, Actifio PAS has enabled more than 100 global organizations to reduce storage costs by 90 percent and network utilization by 70 percent while dramatically improving data protection, business availability and the efficiency of existing storage investments.

Actifio’s PAS platform is the industry’s first storage platform optimized to manage copies of data. Actifio PAS uses virtualization to eliminate redundant silos of IT infrastructure and data management applications to address IT’s most pressing challenges – backup, disaster recovery, business continuity, test and development, analytics, compliance and e-discovery. Actifio PAS enables the transformation of the data center into a Service Level Agreement (SLA)-driven services organization, while dramatically driving down costs.

“The PAS platform will change the way copies of data are managed worldwide. It not only offers a next-generation data management solution to address the growing storage problems of end-users but also gives our channel partners an opportunity to expand their business,” said Spectrami Managing Director Anand Choudha.

Actifio PAS is based on the patented Virtual Data Pipeline™ (VDP) technology that efficiently captures data once and reuses it for multiple applications. The VDP technology virtualizes the four primitives of data management – copy, store, move, restore – allowing multiple applications to reuse a common platform and unique data set. The integrated storage virtualization enables data to be stored on any storage device, physical or cloud storage-based, driving down the cost per unit of storage. By integrating data deduplication, network and processor utilization optimization, Actifio provides the most efficient way to manage data growth while solving the biggest IT challenges around information protection and availability.

“Actifio helps organizations reverse their big data growth and creates a model where data is copied once and reused for multiple applications, instead of the old model of deploying an entire application and infrastructure for each business requirement,” said Actifio EMEA Regional Head Greg Scorziello. “As a result, Spectrami and their partner ecosystem can offer our customers a virtualized data management approach to address backup, data protection and availability challenges that will save them at least 10X in capital costs.”

In tandem with Actifio’s Global Partner Program, Spectrami will provide training, marketing and customer support to the channel partners in the Middle East region. Spectrami’s partner program will also deliver a comprehensive partner program for a range of marketing programs designed to drive long-term partner success through innovative marketing and financial incentives.

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About Spectrami:
Spectrami is a Dubai based vibrant, value added distribution house in the Middle East region which is armed with the innovative approach to channel empowerment through knowledge sharing and skill building. Spectrami brings niche technologies and solutions in the realm of Information Security, Data Centre Infrastructure, and Data Communication Networks. Based out of Dubai, we serve the channel in Middle East and Africa. For details please visit us http://www.spectrami.com

About Actifio
Actifio, the Protection and Availability Storage (PAS) platform company, pioneered the industry’s first storage system optimized for managing copies of production data, eliminating redundant silos of IT infrastructure and data management applications. By introducing virtualization into data management, Actifio delivers an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure and reduces costs by 10X. Actifio has helped liberate IT organizations and service providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, MA with offices around the world. For more information, please visit: http://www.actifio.com.

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Russell Rosa Joins Actifio to Head Worldwide Channel Partner Organization

Rosa Brings Significant Cloud and Channel Experience to Actifio’s Expanding Channel Partner Program

WALTHAM, Mass., Mar 05, 2012 — Actifio(TM), the Protection and Availability Storage (PAS) platform company, today announced that Russell Rosa, a former executive at Cisco and VCE has joined as vice president of worldwide channels. Rosa’s expertise in virtualization, storage and channel management will be a strong asset to Actifio as it advances its Channel Partner Program and cloud strategy, which was recently expanded by a partnership with IBM.

Before joining Actifio, Rosa served as vice president of the Americas channel at VCE, the Virtual Environment Computing Company, where he helped launch a formal channel program and rapidly expanded the company’s channel presence. Prior to VCE, Rosa served at Cisco as a director for six years and in various leadership roles for 10 years where his in-the-trenches sales skills helped establish Cisco as a channel force.

“Channel partners have been critical to Actifio’s growth since the beginning,” said Ash Ashutosh, CEO, Actifio. “With more than 100 partners worldwide, and growing rapidly, actively helping users address data explosion challenges — including big data — we needed a strong, proven leader on the team. Russell’s deep history in virtualization, storage and the fast-growing cloud computing market is a huge advantage, and his knowledge in this area will bring PAS to the channel even more rapidly.”

Actifio PAS optimizes the management of copies of production data, eliminating redundant silos of IT infrastructure and data management applications. By introducing virtualization into data management, Actifio delivers an application-centric, SLA-driven solution to decouple the management of data from storage, network and server infrastructure, reducing costs by 10X. Actifio is being rapidly deployed to eliminate backup software in both VMware and physical environments, and by service providers to deliver the industry’s most efficient data management cloud services from a single platform.

“Being part of a company that is committed to channel partners, already considered a ‘Hot Emerging Vendor,’ and recently inked a strategic partnership with IBM to deliver cloud data management solutions is very exciting for me both personally and professionally,” said Rosa. “Actifio is truly revolutionizing data management and I look forward to bringing the benefits of PAS to companies around the world by building strong relationships and enabling our channel partners.”

About Actifio

Actifio, the Protection and Availability Storage (PAS) platform company, pioneered the industry’s first storage system optimized for managing copies of production data, eliminating redundant silos of IT infrastructure and data management applications. By introducing virtualization into data management, Actifio delivers an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure and reduces costs by 10X. Actifio has helped liberate IT organizations and service providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass. with offices around the world. For more information, please visit: http://www.actifio.com .

Copyright (C) 2012 Actifio, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

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